100 million units have been sold for 43 years, Daejeon = Frying Soboro made into a city of bread...The chocolate bar is sold without a break
Feb 19, 2025
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The second part of the signature episode of 'SBS Special-THE Bread', which aired on the 18th, told the story of Korean bakers who were once behind a large franchise but attracted people with their signature bread.
The behind-the-scenes story of the birth of signature bread, which the bakers made with their own soul, piqued viewers' curiosity, and the second part of 'THE Bbang' recorded a highest viewer rating of 2.8%. (Based on furniture, Nielsen, metropolitan area)
At the beginning of the broadcast, the eyes were overwhelmed by the "100 bakers competing for baking skills with only one baguette". Baguettes are made with only four basic ingredients, 'flour, water, salt, and enzymes', but they are said to be the hardest and most challenging bread for bakers, raising questions.
Chef Lim Tae-eon, who has been baking signature baguettes with his own fermented species for 19 years, is said to have been attracted to baguettes and even hosted baguettes himself. Since the taste and texture of baguettes vary from a small difference to tens of thousands, the baker said that he had to pay attention to the weather, humidity, dough temperature, oven temperature, and so on, adding to the tension.
The story of Park Sung-chae, the chief of bakery function, who is popular with signature bread 'Cream Bungeoppang', which has been viral even among famous celebrities, was introduced. Park Sung-chae, who is particularly fond of cats, said "If a cat makes bread, what kind of bread would it make?The behind-the-scenes story was revealed, saying that with the wrong idea of ", croissant dough was pressed into a bungeoppang mold and baked, and 'cream bungeoppang' with various ingredients was made.
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Food content director Kim Hye-joon explained why signature bread began to gain popularity. "In the past, local bakeries sold all kinds of bread, including bread, red bean bread, and cakes 'comprehensive bakery', but local bakeries that disappeared after being pushed by large franchises are competitive places by specializing in signature bread." Song Gil-young, a big data expert, said "As Korea's GDP growth accelerated and Koreans' overseas experiences increased, there was a desire for various kinds of bread." At that point, the ecosystem has diversified as local bakeries combine with consumers' tastes,' he added.
To taste 'signature bread', which is unique to each baker, consumers began to visit bakeries without hesitation, and baker Kim Min-hyuk's bakery, located on a hill in a quiet neighborhood, was constantly visited by people who visited 'bread' that takes three days to make'. Baker Kim Min-hyuk, who developed a square-shaped bread as if measured with a ruler, introduced a unique bread, saying, `I made fermented species and studied them for a long time to make crispy outside and chewy inside.'
Meanwhile, baker Jeong Jung-hoon, who calls himself the `Mangwon-dong Bread Leader', lines up young consumers with the 'Signature Mammoth Bread' made with a lot of toppings that the MZ generation likes inside the bread of memories.
On this day's broadcast, Korean baking elders with an average baking experience of 60 years, including confectionery master Lim Heon-yang, 4th Kim Jong-ik, 6th Kim Young-mo, gathered in one place to add depth to the documentary. The outspoken talk and tiki-taka of Korean baking elders and young bakers provided fun.
While tasting the signature bread made by young bakers, the elder bakers were surprised to see 'Foody Mammoth Bread', which is especially liked by the MZ generation. Master Kim Young-mo wrote, "Original mammoth bread was made when food was scarce, and jam was applied to a large baked bread and leftover Soboro was added to it because it was a waste of leftover dough.", and also tried to recreate 'Mammoth Bread of Memories' himself. The elder bakers then praised the young bakers' spirit of challenge, saying, `We need to acknowledge the changes of the times, even if they are different from the past, and what customers like these days is the best bread.'
Presenter Jang Na-ra, who turned into a bakery owner, also challenged to make signature bread, which made headlines by releasing a rabbit-shaped cake that anyone can follow using readily available castella and whipped cream, strawberries, and coconut powder.
Meanwhile, a behind-the-scenes story of the signature bread of a famous bakery in Daejeon, which became more famous for the bread that Ryu Hyun-jin gave to LA Dodgers manager Roberts, was also introduced. CEO Lim Young-jin, who developed a signature bread that combines the three advantages of 'Soboro bread, red bean bread, and donut', laughed, saying, `Originally, I planned to cool down the fried bread and apply chocolate, but now the shape has become a signature bread because all the customers bought it without even a moment to apply chocolate.'
In particular, this signature bread set its own record by selling 100 million units in 43 years, and Daejeon even came up with the modifier 'City of Bread'. In Daejeon, where talented bakers gather in Daejeon, even the funny nickname of the battleground of the bread powerhouses, the bread festival is held every year. At the end of the broadcast, the vivid scene of the 「Daejeon Bread Festival」, which attracted 140,000 people last year, was introduced, and the back story of the festival, where more than 80 bakeries across the country presented their signature bread, drew attention. In particular, baker Hwang Mi-jung and Lee Ji-young, who ranked first in the popular vote for the Daejeon Bread Festival with their `Madeleine,' conveyed the secret behind the birth of signature bread, saying, `The excessive amount of egg bubbles caused us to make soft bread.'
The bakers on the show look back on their bread lives and try to make their own bread every day without being swept away by the trend", "I've been baking bread for 60 years, but it's not easy even now, and I study every day.", "I've been baking for more than 30 years, but I still want to make more delicious bread." showed a sincere appearance, giving viewers a deep resonance.
Actor Jang Na-ra made headlines as a presenter, and the second part of 'SBS Special - THE Bbang' ended with favorable reviews by exploring bread from a new perspective and conveying the authentic appearance and fruitful fun of Korean bakers.
star77@sportschosun.com
