Rice? What's that? Head of the Bagel Museum, London, Why You Gave Up Rice (Breakfast for 10 Billion Dollars)
Feb 21, 2025
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The daily life of a representative at the London Bagel Museum, which recorded 90 billion won in annual sales, was revealed in tvN Story '10 billion Breakfast', which first aired on the 20th. On this day, the production team visited his home to explore the founder's routine and the secret to his success.
Representative Ryo rarely eats out. Less than 20 times a year "I don't like the dining culture either. It is even more so because prices have risen so much." When the cast member, who was curious about his eating habits, asked why he didn't have a rice cooker, CEO Ryo said, `It's been more than 10 years since I quit eating rice", he confessed. Then "You should check the quality by eating bread every day. I gave up rice for my job," he added, causing surprise. In fact, his refrigerator was full of different versions of bagels sold at different locations across the country.
At the time of the establishment of Bagel, there was also a lot of opposition from people around it. Representative Ryo said, `I was worried a lot about whether I could make money from non-alcoholic items. But I studied Korean tastes and tried to make bagels into a rice cakey texture"It took 13 months just to develop the texture of bagel dough. We tested it by eating more than 100 a day, and we tried the number of all cases"
His thorough self-care was also a hot topic. Oh Eun-young "I'm slim even though I eat bread every day. When asked if there is a secret to maintaining it," CEO Ryo replied, "I fast for 36 hours once a week"It's hard to eat less, but it's okay if you self-invince that "Today is a day without food"." He surprised the cast by saying, "I don't work out."
mj.cho@sportschosun.com
