Only dating young people? Middle-aged people are also hot. "Pomanchu" → "Last Love" Middle-aged romance is popular
Feb 24, 2025
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KBS Joy 'Searching for Old Meetings' (hereinafter 'Omanchu') which premiered in January is an observational entertainment that tests whether middle-aged celebrities who were colleagues can become lovers. From the beginning of the broadcast, it received a good response by recording a rating of around 3%, and recently proved its popularity by deciding to extend it twice.
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tvN STORY 'Can I Love Now?' features broadcaster Joo Byung-jin and actor Park Hyung-joon having a meeting. JTBC 'Last Love' depicts a romance in the second act of senior non-celebrities' lives, and TV Chosun 'Joseon's Lover' revealed a love story with a lover six years younger, drawing viewers' attention.
The strength of dating entertainment programs centered on middle-aged people is that they do not stay in simple 'love narrative'. It depicts middle-aged stars sincerely contemplating the second half of their lives, sharing their honest feelings about dating and marriage.
Another popularity factor is the support of middle-aged viewers who mainly watch TV. Unlike existing love entertainment shows that focus on people in their 20s and 30s, middle-aged love entertainment shows provide stories that viewers in their 40s and older can empathize with. In this context, it can be understood that the love line between Kim Seung-soo and Yang Jung-ah in "My Ugly Baby" received enthusiastic responses from the mother's performers.
However, some programs point out that 'Love Line for Broadcasting' The view is that middle-aged celebrities are creating relationships set up for entertainment fun rather than dating.
Maintaining 'authenticity', the basis of love entertainment, while saving differentiated sensibilities, is expected to be the key to continued popularity.
mj.cho@sportschosun.com
