Dopamine, harmless, and sports..tvN and TVing will invest 150 billion won ↑ 65 contents compared to last year (Roundup)
Feb 10, 2025
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CJ ENM held 'CJ ENM Content Talk 2025' at CJ ENM Center in Sangam-dong, Seoul on the morning of the 10th. Yoon Sang-hyun, CEO of CJ ENM, Park Sang-hyuk, head of the channel division of Media Business Headquarters, and Min Min Min-hong, CCO, participated in the event to introduce CJ ENM's 2025 content strategy, tvN, the No. 1 K content channel, and the lineup of Korea's leading OTT TVING.
CEO Yoon Sang-hyun said, "CJ ENM has broken its own limits over the past 30 years, continued to make new attempts, and laid the foundation for the Korean cultural industry by expanding the diversity of content and genres"We will open a new chapter with "K-Content Visualization" which represents the times, contents that make a difference in the lives of people all over the world."I revealed my vision.
In particular, he proposed a content strategy to expand the competitiveness of ONLYONE IP more widely by expanding self-planned production and upgrading the production system through AI technology innovation, using this year as the `first year of global expansion.'
"We will innovate our production system and strengthen our super-gap content capabilities to create more, make more new attempts, and sell better to the global market," Yoon said. "To that end, we plan to expand our content investment, which has continued to be worth 1 trillion won a year, by more than 150 billion won this year compared to the previous year."
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CJ ENM Park Sang-hyuk, head of the media business division, introduced content trends and 2025 tvN's lineup. Park said, `We will revive the Wednesday-Thursday drama block in the second half to expand opportunities for novel works by outstanding new creators to meet viewers"We plan to showcase the most dramas on a single platform this year"
He then introduced major works, citing this year's content keywords as 'Dopamine' and 'Infertility'. First of all, drama that will provide certain characters and catharsis refers to the drama `Taepung Corporation', 'Pro Bono', 'New Corporation Project', and drama `He's a Black Salt Dragon' and entertainment show `Pyongppong Earth Entertainment Room Season 3' as works that can be expected to show dopamine-rich characters. It introduced dramas 'Seochodong', 'Divorce Insurance' and entertainment 'Six Sense: City Tour' and 'Business Genius White Sands3' as works that solve problems and provide dopamine. In particular, expectations were raised as the announcement of CJ ENM's new lifestyle survival reconstruction was continued.
The ensuing keyword 'harmlessness' drew attention by combining the trend of 'demuir', which is expanding from calm and seriousness to positive values. In addition to the stories of young people who are seriously growing toward their dreams to be presented in the drama `Someday, the Life of a Slouching Major,' the healing comic romance drama 'Potato Research Institute' and the entertainment 'Edwardly's Country Cook' and the return of the new members 'Sister's Mountain Direct Song2' were introduced as the representatives of harmless contents. In addition, 'The Iron Girls', which was praised for stimulating the MZ generation's desire for exercise, also attracted attention by signaling a new season.
In addition, contents in which both dopamine and harmless forces coexist were also released. The news of the hot rising star Chu Young-woo's appearance in 『The Tyrant's Chef" with Lim Yoon-ah, and the drama 『Gyeonwoo and the Fairy" which will release the romance of young people in a chilling and sweet way added to the pleasure. In particular, the business manager Park was confident about 'Gyeonwoo and Seonnyeo' that "It will be the second 'Bounce with Seonjae". In addition, the news that global stars Lee Jung-jae and Lim Ji-yeon will transform into acting has been confirmed for the formation of a comic romance 'Umly Love' also attracted attention. Above all, tvN's masterpiece drama 'Signal', which was specially prepared for the 20th anniversary of 2026, predicted the return of 'Second Signal', making expectations at their peak.
Kim Hye-soo appeared on the video and said in the `Second Signal" that she will be able to meet characters whose past changes and present changes. "I'm so excited to be able to introduce a new season." Next year is the 20th anniversary of tvN, so I think it will be more meaningful."
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TVing has been receiving enthusiastic responses every day, ranking No. 1 in the number of paid subscribers, from 'Walkyung' released at the beginning of this year to 'Study Group' which records weekly TOP5 not only in Korea but also in 143 countries and regions worldwide, and 'Transfer Love: Another Beginning', which proves its expandability with another fun.
Teving introduced the keywords for the 2025 content lineup as 'Infinite Spectrum', 'Signature Content' and 'Sports Overindulgence'. Star director Lee Eung-bok's next film and melodramatic thriller based on the popular webtoon, as well as original historical romance such as 'Dear X'; 'Chunhwa Love Story'; 'Youth Fantasy Romance' starring Gong Myung and Kim Min-ha; 'A Week Before I Die'; 'Running Mate' by Han Jin-won, who won the Academy Award for Best Original Screenplay; and the series of 'Shark: The Storm' that was greatly loved for the original film.
TVing's signature contents include the fourth season of Super IP 'Transition Love', which represents TVing, and the new series 'Exodus: The Story', which is building the most original world view. Sports entertainment, which will induce excessive immersion, also gained expectations. In-depth baseball stories delivered by head coach Kim Sung-geun in person 'Kim Sung-geun's winter vacation'; baseball discussion entertainment show of representatives representing each club 'Base Representative' for the new season; and Korea's first cheering variety 'Fight Song (tentative)' have finished preparing for the new performance. In addition, from March to 2025 KBO broadcasts, basketball, soccer, martial arts, and the world's four major tennis competitions will be broadcasted 24/7.
The event was followed by creators in charge of new works that will visit viewers in 2025 and shared various stories. CP Kim Ryun-hee of 'Taepung Corporation', CP Kim Ho-joon of 'Seocho-dong', CP Lee Won-hyung of 'Sister's Mountain Direct Delivery' and Style & Life IP General Manager, PD Jung Chul-min of 'Six Sense: City Tour', and PD Kim In-ha of 'Transfer Love' attended and expressed confidence in the lineup to be presented this year. In particular, Park Sang-hyuk, the head of the business department, said "Someday the Life of a Major" which is about to be released after a double year. In fact, from the standpoint of content organization, I think it is right to think about when all content is most loved by viewers. I thought about the life of my major on the same line, and I decided on April after thinking about when many people could see it in a comfortable situation. Good content is always loved, but I think you'll be loved a lot this April", he explained.
Meanwhile, tvN's dramas dominated all the top five in the drama category in 2024, ranked 1st to 3rd in the '2024 Best K-Drama 10' released by NME, a leading British pop culture magazine, and ranked 1st to 3rd (Queen of Tears, Run on your back, Marry My Husband) in the '2024 Best K-Drama 10' released by Time magazine.
Entertainment contents also topped all channels in 2049 target ratings, which are considered major indicators of advertisers based on 24-year prime-time broadcasting, and tvN entertainment dominated the hot topic in the TV-OTT non-drama category with 5 billion digital views and the highest number of top 10 entries among broadcasters/OTTs based on Good Data Corporation Fundex. Based on this influence, tvN ranked No. 1 in the TV channel category for two consecutive years this year following last year in a survey of viewers of the broadcast channel brand competitiveness (brand power index, BPI).
lunamoon@sportschosun.com
