'Study Group' Tops Viu Charts in Asia, Leading K-Academia Boom
Feb 14, 2025
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According to the weekly chart of the first week of February (Feb. 3-Feb. 9) released by Asia's largest OTT platform Viu on the 14th, the TVing original series 'Study Group' (Youngje: Study Group) ranked first in Indonesia, Thailand, and Malaysia. In addition, it showed a strong rise in major Asian countries, including Hong Kong, Singapore, and the Philippines, proving the potential of K-academia.
'Study Group' is a comic high school action film in which Yoon Ga-min (played by Hwang Min-hyun), who wants to study well but is gifted only in fighting, forms 'Study Group' to survive the worst school. By twisting the formula of the existing academy, it is attracting viewers' attention by simultaneously providing laughter and tension with a fresh and comical setting.
In particular, Hwang Min-hyun previously ranked No. 1 in three Viu countries with the drama 「Lies for No Use」, which aired in 2023, and this work has also been successful in succession, reaffirming its global popularity. Moreover, along with the success of 'Study Group', 'Lies for No Use' are also being re-examined by reversing.
Also, 'Study Group's achievement in Viu is that last year's box office hit 'Pyramid Game', 'I'm a high school studentIt is also significant in that it is a work that connects the succession of K-academia materials following '. This means that the variation of the high-teen genre, which expands the boundaries of academy materials, has proved once again that it is competitive in the global market.
Meanwhile, Viu (View) is a Hong Kong PCCW cross-regional OTT platform that presents popular Korean content in 16 foreign countries, including Asia, the Middle East, and Africa, and is currently airing a drama 'Study Group' and 'Please Take Care of Five Eagle Brothers!', In addition to the entertainment show 「Finnish Rent-a-room」, various K-content launches such as"Witch" and"Undercover High School" are also scheduled.
lunamoon@sportschosun.com
