Stray Kids' meaningful records in various social indicators are also global influences
Jun 30, 2024
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Stray Kids surpassed 30 million followers on its official Instagram channel on the 27th. After reaching 9 million in October 2020 and 20 million in March 2022, it also showed an increase of more than 10 million followers and was ranked in the top three official Instagram channel followers based on K-pop artists, boasting the momentum of 'Global Top Artist'.
Stray Kids' official Instagram channel, which opened in January 2018, functions as a communication channel to share precious moments on and off the stage. On the afternoon of the 27th, the members posted a congratulatory release commemorating 30 million followers on the channel and reflected on their memories. From fresh photos in school uniforms to heart-throbbing moments when the concert hall was red, Stray Kids and STAY shared their memories together and expressed their gratitude.
They are also at the top of K-pop and are showing their presence on Instagram as well as the number of followers on various official SNS channels. It has 25.3 million TikTok, 16.6 million YouTube, 15.73 million Spotify, and 10.66 million Twitter followers, bringing special joy to fans around the world.
Recently, leader Bang Chan has been attending overseas fashion weeks and has been hot offline. At the Fendi SS25 Men's Fashion Show held in Milan, Italy on the 15th, Bang Chan appeared wearing a modern yet luxurious long coat and a yellow knit vest, receiving a flood of reporters.
In particular, according to Milan Fashion Week SS25 Man's Wear Data (aggregate period 2024.06.14~2024.06.20) released by global influencer marketing platform Lefty on its official website and X (X, former Twitter), Bang Chan created $3.43 million in Earned Media Value (EMV), which is a number converted into cost by analyzing influence on SNS channels from various angles, ranking fifth in Milan Fashion Week's SS25 Man's Wear as the most influential influencer.
Stray Kids will release their new mini-album 'ATE' (Eight) and title song 'Chk Chk Boom' (Cheek Chik Boom) at 1:00 p.m. on July 19 (U.S. Eastern Time) and make their first comeback in 2024. With the release of a new report expressing his ambition to chew up the domestic and foreign music markets this summer, he will appear as a headliner at three large overseas music festivals in Milan, Italy, on July 12 (local time), London, England, on July 14 (BST Hyde Park) and Chicago, USA on August 2 (Lollapalooza Chicago).
rightlight@sportschosun.com
