Boi Next Door, collaboration with MAC, installation of special display
Jul 18, 2024
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BoiNext Door (Seongho, Liu, Myung Jae-hyun, Taesan, Lee Han, Unhak) will host a nationwide campaign with large distribution group PARCO and collaborate with global beauty brand MAC (M?A?C) to make their first activities in Japan spectacular. The collaboration took place on the occasion of a photo shoot of the September issue of Nylon Japan, which was covered by BoyNext Door.
Mac will install a special display of BoyNext Door in all stores in Japan from the 26th to August 25th, and will present signed postcards using a pictorial of nylon Japan when purchasing related products. There will also be a secret event of Boy Next Door.
A brand pop-up store plastered with BoyNext Door will also be held. The video of the members is screened on a large electronic board installed on the outer wall of the building where the pop-up is held, and various contents such as their pictorial can be found inside. The pop-up will be held from Aug. 28 to Sept. 3 on the first floor of Kosme Tokyo, located in Tokyo.
Meanwhile, Boynext Door released its first single 'AND,' in Japan on the 10th. The album sold 186,871 copies in the first week of its release based on Oricon and ranked second in the Oricon weekly single rankings (July 22/counting period: July 8-14). They will participate in the '2024 TMEA 5th Tencent Music Entertainment Awards' (2024 TMEA 5th Tencent Music Entertainment Awards) held at the Galaxy Arena in Macau on the 19th. Then, on August 18, it will participate in Japan's largest music festival 'Summer Sonic 2024' (SUMMER SONIC 2024).
mj.cho@sportschosun.com
