 |
| Photo courtesy=SBS |
|
It seems that "2024 Song Festival Summer" has been successfully completed. The first song festival held in the first half of the year among terrestrial broadcasting stations was a hot summer day that soaked the eyes and ears of K-pop fans.
'Song Festival Summer' was held at Inspire Arena in Yeongjong-do, Incheon on the 21st. On this day, NCT Doyoung, Tomorrow X Together YEONJUN, and Ive Ahn Yu-jin were the MCs, and 20 artists, including Jannabi, NCT 127, ONF, Stray Kids, (G)I-DLE, Tomorrow X TOGETHER, Lee Young-ji, CRAVITY, Woowa, STAC, ENHYPEN, ENMIX, IVE, Le Seraphim, Newzins, Psychos, Kiss of Life, Zero Base One, NCT Wish, and Ileet, took the stage.
On this day, Jannabi's 'Together!Open with 'Songbird', Elegant'Blush', Eilit'Lucky Girl Scene'Magnetic', Kiss of Life'Sticky', Psycus'Red Sun', CRAVITY'Love or Die', ONF'BAY MY MONSTER', Zero Base One 'Sweat', NMix'Dash', Lee Young-ji'Small Girl', Newzins'How Sweet', Stacey 'Chicki IC Teng', Le Seraphim 'Smart, Bada, which was performed by each artist in the first half of this year, including NCT 127 "Creaking".
In addition, a special stage has also been prepared for the summer performance. Zero Base One Kim Tae-rae and Park Gun-wook performed a refreshing performance by reinterpreting Park Myung-soo's 'Prince of the Sea', Ailit's Tours' 'First Meeting Doesn't Go As Planned', and NCT Wish's 'Huh?X! Huh?X!'. In addition, Lee Young-ji and Kiss of Life Natty led the response with Brunomas' 'Fitness' and Tomorrow X Together YEONJUN and SOOBIN with 'The Kila' stage. The "Hot Yeoreum is gone, and what's left is unappealing," prepared by Jannabi, Mi-yeon, and Minnie, also attracted attention with a stage suitable for summer nights.
MCs' 'Cool chemistry' was also something to pay attention to. Doyoung, Yeonjun, and Ahn Yu-jin, who perfectly performed the cool concept with white and blue outfits, boasted a bouncy and lively atmosphere suitable for summer. All three were former hosts of the SBS music broadcast program 『'Songdaejeon" and showed off their skillful hosting skills with 'experience'.
 |
| 2024 SBS Music Competition Summer" blue carpet held at Inspire Arena in Yeongjong-do, Incheon on the 21st. YEONJUN, AN YU JIN, and DOYOUNG are the hosts. Incheon = Song Jeong-heon Reporter's songs@sportschosun.com/2024.07.21/ |
|
In fact, there was a lot of concern even before the start of 'Songdae Summer'. This is because 'Song Daejeon', which was held in December last year, was pointed out for various noises such as a large-scale ticket fraud controversy, a red carpet event audience disturbance, an artist stage crash, and a music accompaniment mis-transmission accident. In addition, it was noisy before due to cameras, sound, lighting, and progress problems, poor safety management of performers, favoritism of specific agencies, imbalance in quantity, controversy over stage order, and red carpets enforced outdoors in the cold.
In addition, the question mark was drawn in that it was the first terrestrial music festival held in summer. In general, the terrestrial music festival program covering the music industry was held at the end of the year. However, for the first time this year, 'Song Daejeon' will also be held in the first half of the year, and the K-pop festival program will be held twice this year for the first time on the ground. As a result, some criticized that they were aiming for ticket and advertising profits.
There was also an MD issue. The T-shirt, which costs 29,900 won, is modeled after the poster 'Songdae Summer', and it is pointed out that it has no design. There are also criticisms that the debt sold at 8,500 won is set at a relatively high price considering its practicality and raw materials. The MD will be sold on SBS Play Mall, where buyers can receive a 'Song Contest Summer' invitation through a lottery.
It is also a regrettable atmosphere in that it cannot be watched live on TV. On this day, 'Sungdae Summer' was only available on the BIGC PC website and mobile app. Live streamed domestically and internationally except for Japan. There were many complaints that even this was paid and accessible.
 |
| 2024 SBS Music Competition Summer" blue carpet held at Inspire Arena in Yeongjong-do, Incheon on the 21st. IVE members are posing. Incheon = Song Jeong-heon Reporter's songs@sportschosun.com/2024.07.21/ |
|
 |
| 2024 SBS Music Competition Summer" blue carpet held at Inspire Arena in Yeongjong-do, Incheon on the 21st. NCT 127 members are posing. Incheon = Song Jeong-heon Reporter's songs@sportschosun.com/2024.07.21/ |
|
 |
| 2024 SBS Music Competition Summer" blue carpet held at Inspire Arena in Yeongjong-do, Incheon on the 21st. TOMORROW X TOGETHER members are posing. Incheon = Song Jeong-heon Reporter's songs@sportschosun.com/2024.07.21/ |
|
 |
| 2024 SBS Music Competition Summer" blue carpet held at Inspire Arena in Yeongjong-do, Incheon on the 21st. Stray Kids members are posing. Incheon = Song Jeong-heon Reporter's songs@sportschosun.com/2024.07.21/ |
|
 |
| 2024 SBS Music Competition Summer" blue carpet held at Inspire Arena in Yeongjong-do, Incheon on the 21st. (G)I-DLE members posing. Incheon = Song Jeong-heon Reporter's songs@sportschosun.com/2024.07.21/ |
|
 |
| 2024 SBS Music Competition Summer" blue carpet held at Inspire Arena in Yeongjong-do, Incheon on the 21st. The members of Le Seraphim are posing. Incheon = Song Jeong-heon Reporter's songs@sportschosun.com/2024.07.21/ |
|
 |
| 2024 SBS Music Competition Summer" blue carpet held at Inspire Arena in Yeongjong-do, Incheon on the 21st. The NU'EST GINS members are posing. Incheon = Song Jeong-heon Reporter's songs@sportschosun.com/2024.07.21/ |
|
However, 'Songdae Summer', which actually broke the egg, seems to have reversed these worries and worries at once. First of all, unlike the previous 'Songdaejeon', which was stained by various incident accidents, both fans and officials seem to be satisfied with the smooth progress. So, at the end of last year, 'Song Festival' was a series of tensions, with all the teams being broadcast live. In the case of this 'Song Festival Summer', the pre-recorded stages were also organized between the front and back live stages so that there was no problem with the progress. In addition, there is considerable praise for having a different charm from the end of the year 'Song Daejeon' with a large number of stages suitable for summer.
In addition, there are many stories that 'It is rather good' in that it is a recorded broadcast. Although it is not a real-time live broadcast, recorded broadcasts that have been post-edited can use more diverse pictures of the stage. By mixing the cut scenes, the production team's determination to meet the viewers with a richer 'Song Festival Summer' is read. In addition, broadcasters can create a revenue model with streaming services aimed at a certain target audience instead of ticket revenue, so it is observed as a 'win-win effect'.
In fact, officials are also praising the production team for putting their heart and soul into this 'Song Festival Summer'. In particular, the two teams of the entertainment headquarters to which 'Inkigayo' belongs held 'Song Daejeon Summer', and they are saying that communication was better. 'Song Daejeon' has been under the jurisdiction of the Global Content Biz team in SBS Entertainment Headquarters, and it was directed by producers in charge of the performance business. However, from this 'Kayo Daejeon Summer', PD Choi Min-hyung led the event, led by CP Park Sung-hoon of the second team of the entertainment headquarters, and the event proceeded smoothly. In particular, producer Choi Min-hyung was the main director of 'Inkigayo' until recently, and Bada proved his good chemistry with the people in the lineup of 'Songdae Summer' on this day.
An official of Mo-yo said, `We communicated better from the perspective of the headquarters PD Ra management. The stage setting composition was also convenient because it proceeded quickly, finishing one to two weeks ago. The fans seemed to be satisfied with the summer special performance. Also, from the standpoint of directing, there is a lot of experience in 'Inkigayo', so it seems that the risk was given. The MCs also have good combinations. Because they're from the 'Inkigayo' team, they've already shown good chemistry with the 'Inkigayo' team" he analyzed.
The first K-pop festival program held in the summer, 'Songdae Summer', will air on SBS at 11:20 p.m. on the 26th.
rightlight@sportschosun.com
