TV CHOSUN X SM signs a joint production of trot idols. Synergy to expand the genre
Aug 13, 2024
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On the 12th, at the SM headquarters in Seongsu-dong, Seoul, a joint production signing ceremony for the Trot Idol Project 'T-5 was held with TV CHOSUN Vice President Bang Jung-oh, SM CEO Tak Young-joon, KMR CEO Lee Sung-soo, TV CHOSUN E&M CEO Ahn Seok-joon, and PD Cho Young-soo.
At the joint production signing ceremony, in-depth discussions were held on the cooperation of content production between the two companies, raising questions about what synergy can be generated in the future by meeting TV CHOSUN and SM, a leading K-pop company in name and reality, which caused the trot craze across the country.
The trot idol group, which will be presented for the first time, consists of five members of both talents and talents, including a singer from 'Mr. Trot', a global K-pop trainee, and an actor, and it is expected that Cho Young-soo, a leading Korean composer and master of the 'Miss Trot' and 'Mr. Trot' series, will lead them as producers.
In addition, the programs that will share their debut process will be aired in Korea and Japan with the members' musical concerns and growth, and a preview broadcast will be organized on TV CHOSUN this Chuseok holiday to tap music fans.
Bang Jung-oh, vice president of TV CHOSUN, said "It is a work to create a new culture together with TV CHOSUN, which created a craze for Korean trot and showed the expandability of trot, and SM, which leads the global music industry. This challenge, which no one has tried through collaboration between the top players in the industry, is expected to be the birth of a genre that can go beyond Korea to the world."
TV CHOSUN has maintained its top position in all genres, including entertainment, drama, liberal arts, current affairs, and reporting, and will consistently introduce various colored contents.
정빛 기자 rightlight@sportschosun.com
rightlight@sportschosun.com
