TXT VR Concert Delights Global Audiences with Record Success

Aug 27, 2024

Photo provided =Amaze VR

"HyperFocus: Tomorrow X Together VR Concert," which has been screened at Megabox COEX from July 31 to August 27, has garnered impressive results, including a high seat sales rate of 75% on its opening day. Unlike many films targeted at established fanbases that see a drop in audience numbers after the first week, "HyperFocus" has maintained strong performance with an average share of nearly 40% in its third week. The concert has also received over 700 real-time reviews and boasts a 9.9 rating from viewers, despite being a relatively new format in VR.

The excitement around "HyperFocus" is extending internationally, with additional screenings set to start on September 6 in five Japanese cities—Yokohama, Nagoya, Osaka, and Fukuoka. The Tokyo area has shown particularly strong enthusiasm, with tickets for the September 6 release selling out on the first day across three theaters: Shibuya, Shinjuku, and Shinagawa.

The success of "HyperFocus" is attributed to the captivating performances by TOMORROW X TOGETHER and the unique VR experience it offers. The concert has received numerous positive reviews on social media and various online communities. Fans have expressed their satisfaction, calling it a worthwhile experience and praising it as a special event exclusively for MOA (Tomorrow X Together's fanbase). Notable figures, including the world's first deaf idol group 'Big Ocean' and influencers like 'Doenda' and 'Kio,' have attended the screenings, further validating the concert's popularity.

Photo provided =Amaze VR

Fan-generated content about "HyperFocus" has spread widely through short-form videos on platforms like Reels and TikTok, increasing public interest.

Following its success in South Korea and Japan, "HyperFocus" made its debut in five U.S. cities—Buena Park, Houston, Chicago, New York—on August 8. This international expansion positions "HyperFocus" as a significant part of a 'World VR Concert Tour,' reaching cinemas in 11 cities globally. The growing interest in VR concerts highlights the potential for new developments in the entertainment industry.

Amaze VR, the company behind the production and distribution of VR concerts, is leading this innovation. Founded in 2015 by four early members of Kakao, Amaze VR is headquartered in Los Angeles with a subsidiary in Seoul. Utilizing advanced technology such as AI-based video processing and Unreal Engine-based VFX, Amaze VR offers immersive experiences that bring global artists closer to audiences. The company's VR concerts are now available through home XR headsets, including MetaQuest and Apple Vision Pro, marking a new era in spatial computing with the top-rated "AmazeVR Concert" on these platforms.

antahn22@sportschosun.com

TXT VR Concert Delights Global Audiences with Record Success

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