Kakao Entertainment Signs Partnership With Wang Yi-Win Music, China's Representative Music Platform
Oct 24, 2024
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Kakao Entertainment announced on the 24th that it has signed a strategic partnership with 易云音, China's leading music streaming platform, to collaborate on K-pop distribution. Through this partnership, Kakao Entertainment plans to introduce new songs by newly released artists to Chinese music fans at Wang Yiyun Music at the same time as Korea, including a library of music of various genres distributed by Kakao Entertainment.
Kakao Entertainment explained that this partnership with Wang Yi-win Music has been a long-term partnership based on the achievements and trust that the two companies have been working together through music services since May. Through this partnership, Kakao Entertainment will be the first in China to introduce new music through Wang Yiyun Music, and the two companies plan to promote various business cooperation in China, including music services and various promotions linked to K-pop.
Wang Yiyun Music is a music streaming platform under the Wang Yi (易, NetEase) Group, one of China's leading IT companies, and is creating a new music consumption trend amid the popularity of the Chinese MZ generation with unique services and advanced personalized music recommendation systems. By combining Kakao Entertainment's wide-ranging genre of K-pop music library with trendy K-pop marketing capabilities, Wang Yi-win Music's music streaming service competitiveness and local marketing promotion know-how, K-pop will provide new enjoyment to more Chinese music fans. In particular, it is expected that K-pop music and artists will be able to get closer to Chinese music fans based on Wang Yiwin Music's service, which values communication and interaction with music listeners.
Kakao Entertainment, which has established a more stable K-pop distribution network in China through this partnership, further accelerates the expansion of K-pop's global distribution network. Until now, Kakao Entertainment has been expanding its global network based on solid partnerships with leading global entertainment companies. In addition to further strengthening cooperation with major music platforms in China, including Wang Yiyun Music, it plans to solidify its position as a global K-pop key player by expanding its music distribution network across North America, Europe, and the Middle East.
Wang Yi-win Music said, `We are very happy to be able to stably introduce a variety of K-pop music libraries that Kakao Entertainment has secured to Chinese K-pop fans through this partnership with Kakao Entertainment. Based on our various cooperation with Kakao Entertainment, we will support Wang Yi-win Music users to enjoy K-pop music in abundance.'
Kakao Entertainment stated, "Based on this partnership with Wang Yiyun Music, Chinese music fans will be able to communicate closely and become closer with K-pop music and artists through more diverse content. We will strengthen Kakao Entertainment's global distribution competitiveness and lead K-pop's global network expansion through cooperation with various partners around the world." he said
Wang Yiwin Music has partnered with various music companies in Korea and continues to provide high-quality K-pop content to Chinese listeners. In the future, Wang Yi-win Music plans to promote collaboration with music companies around the world in various fields such as music service and events, and provide more diverse and rich music content experiences.
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