Le Seraphim Expands Influence...66th place in the Luminate Index. The highest ranking of K-pop singers
Dec 17, 2024
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According to the U.S. market research company Luminate on the 17th, Leceraphim (Kim Chae-won, Sakura, Heo Yoon-jin, Kazuha, and Hong Eun-chae) ranked 66th in the 3rd quarter of 2024. This is the highest ranking among K-pop singers.
'Luminate Index' consists of streaming (30%), social media (15%), artist awareness (25%), popular appeal (15%), participation score (live event and live streaming ticket sales, brand engagement, etc. /15%). It is possible to enter the rankings only when popularity as well as fandom is supported. Le Seraphim proudly named among big pop stars such as Dua Lipa, who ranked 65th, and Lil Wayne, who ranked 67th, proving their influence that has expanded significantly since this year.
These achievements resulted from Le Seraphim's 'Hit in Succession' and the awarding of major awards abroad. First, Le Seraphim entered the Billboard main song chart 'Hot 100' with the title song 'EASY' released in February this year. Six months later, it ranked 76th with the title song 'CRAZY' for its fourth mini album 'Hot 100' and charted for two consecutive weeks, achieving the highest K-pop girl group performance this year.
In addition, they proved their solid local fandom by placing 'EASY' and 'CRAZY' in the top 10 on the Billboard main album chart 'Billboards 200' following their first full-length album 'UNFORGIVEN' released in May last year. Le Seraphim is the first fourth-generation girl group to put three albums on the chart 'Top 10' in a row.
In September, Le Seraphim won the PUSH Performance of the Year category at the '2024 MTV Video Music Awards', one of the four major popular music awards in the United States, and impressed the local public with a solo performance at the Pre-Show, which is called the gateway to pop stars. In November, he was the first K-pop girl group to be on stage as an official performer at the "2024 MTV European Music Awards" and was honored with the award in the Best Push category.
Meanwhile, at the end of this year, Le Seraphim will accelerate its activities by traveling to and from home and abroad. They will appear on KBS2"2024 Music Bank Global Festival in JAPAN" on the 19th, SBS"Song Daejeon" on the 25th, and'The 9th Asian Artist Awards" on the 27th. On the 31st, he will be invited to Japan's representative year-end program NHK 'Red and White Song Competition' for three consecutive years to decorate the stage.
star77@sportschosun.com
