82 Major → Triple S Small and Medium Rookie Idol's counterattack...The sun of the blue snake has been properly unwound

Jan 02, 2025

82 major (above), triple s. Photo courtesy =Great M Entertainment, Modhouse

It's the so-called "Small and medium-sized idol's counterattack". In 2025 'The Year of the Blue Snake'乙巳', 'K-pop small and medium-sized newcomers' will unravel their legs in earnest.

In today's world, where people like to share the color of natural cutlery, it is said that in Gaecheon, not only dragons but loaches cannot fly. Nevertheless, BTS, BEAST, INFINITE, Girl's Day, GFRIEND, EXID, MAMAMOO, ATEEZ, and recently even Kiss of Life with Stacey. There have also been several successful cases in small and medium-sized agencies. 'The Year of the Blue Snake' Who will be the 'Small and Medium New Figure' that will wind up on the chart as we wrap around the global market, Sports Chosun will make a more fruitful fortune than the New Year's fortune.

82MAJOR (82MAJOR), a start-up agency of Great M Entertainment, was surprised by its tight grip on domestic and foreign demand. It entered the Billboard chart a year after its debut with its second mini-album 'X-82 last year, and sold out all seats at the same time as the reservation began for a solo concert in Seoul from the 18th. In the end, additional performances were held, and the hot interest in the 82nd major was assessed.

Another new agency, Modhouse's group TripleS, recently wrapped up fan concerts in Tokyo and Osaka, Japan, and appeared at China's top festival 「2024 Guangzhou Strawberry Music Festival」, drawing enthusiastic responses. From February, it will start a new tour in North America. Considering that it made its full debut in May last year, its growth is quite steep.

cycus, badville, leesenne, Eunice (from top). Photo courtesy =KQ Entertainment, Big Planet Made Entertainment, The Muse Entertainment, F&F Entertainment

ATEEZ's younger brother Xikers, who was called the "original small and medium-sized miracle", also dreams of a "small and medium-sized stone rebellion" along with his older brother. Last year, it has already successfully conducted world tours in major regions around the world, including Japan, the Americas, Europe, and Australia, and this year, it will meet local fans in four countries, starting with Thailand, Malaysia, Macau, and Indonesia. He is expanding his global influence by touring the world six months after his debut.

The momentum of BADVILLAIN, a new girl group first introduced by Big Planet Made Entertainment, is also unusual. In June last year, the debut song 'Bad Villain' exceeded 10 million views in the music video within 17 hours of its release, the fastest record among new girl groups that debuted last year. Something that left a strong impression from the beginning, just like the concept of 'mischievous behavior'. Subsequently, 'Boom', which was released in November, also received good responses, and 'Hip-hop female warrior'K-pop battle of the year in which bad villains participate is by far a concern of global fans.

Global interest in RESCENE, which debuted in March last year, is also high. Lysenne's first mini-album 'Sindrom' was selected by Billboard as the best K-pop album'2024, and the title song 'Love Attack' was well received by British music magazine NME and Dazed, and was recently selected by the U.S. Grammy Dotcom as one of the '10 K-pop songs' that heated up 2024.

Unis, who debuted with SBS audition program Universe Ticket, appeared on Japan 'Momoiro Gahapjeon' on the last day of last year, matching popular Japanese stars. Eunice, who has not yet made her official debut in Japan, is significant in that she was invited to the 'Momo-ro Gahapjeon' for the first time among new girl groups that debuted last year.

Piftifyft, Maidin, and Saymyname (from top). Photo courtesy = Attract, 143 Entertainment, Encode

Having suffered once, such as changing and withdrawing members, Piftipty and MADEIN overcome various pains and aim for the land that hardens after rain. After successfully completing its first U.S. tour in December last year, Ppt. Ppt. Pt. Pt. Pt. Pt. Pt. Pt. Pt. Pt. Pt. Pt. Pt. Pt. Pt. Pt. Pt. Pt. Pt. Before his official debut in Japan, Meidin appeared on terrestrial music broadcasts and made his face known in models in various fields such as Japanese clothing, beauty, food and beverage, showing his presence as a `global advertising blue chip.'

The girl group SAY MY NAME, created by Kim Jae-joong, also wrapped up its debut activities in Korea in October, and is now receiving explosive responses in Japan. Seymai Name, which has been actively promoting its pop-up store and fan signing events in Japan, will soon appear on local broadcasts such as NNN and NHK.

Bin Ye-seo. Photo courtesy of Mama Entertainment

New trot stars are also welcome. As TV Chosun 'Mr. Trot 3' recently showed off the momentum of the original trot audition, the winner who will be born through the program 'Winning Top Star' must have won the prize. The same goes for Bin Ye-seo, who made his face and name known with his work `Miss Trot 3' last year. Even at the young age of 13 this year, he is enjoying considerable popularity by extracting a rich rhythm.

While K-pop is raging in the global market, the fruits of rookies released by small and medium-sized agencies are definitely sweeter to savor. This is because the recent success or failure of the music industry has been determined by the `capital power and name value', and the phenomenon of `the rich, the poor, the poor, and the poor' is becoming more and more prominent. It is not easy for small and medium-sized agency singers to survive in this 'K-pop Tran War'.

In addition, this year alone, large agencies such as SM Entertainment, JYP Entertainment, YG Entertainment, Pledis Entertainment, Source Music, and Starship Entertainment will introduce rookies one after another. Some say that the result is set 'Money Game', and they are already predicting their performance. Under these circumstances, it is interesting to see who will rekindle the `small and medium-sized miracle' with remarkable achievements and who will fly far from the stream Blue Snake" this year.

rightlight@sportschosun.com