IVE Begins 2025 with New Music, Global Growth, and Individual Success
Jan 13, 2025
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IVE released a Korean and Japanese album last year and an English single for the first time since its debut, targeting the global market in earnest. In addition, through his first world tour, he gained skills and experience, proved it at a large music festival, and had a busier and more fulfilling year than ever.
Eve, who performed horizontally, was recognized by winning a number of trophies at various year-end awards ceremonies. They won a total of 10 trophies at the end of the year award ceremony alone through the '2024 Mama Awards', '2024 Melon Music Awards', '9th Asian Artist Awards'('AAA') and the '39th Golden Disc Awards'('Golden Disc Awards'). Among them, they won the 'Best Artist' award, which is the second consecutive year in the 'AAA', the third consecutive year in the 'Golden Disc', and the third consecutive year in the 'Digital Music Awards' and the second consecutive year in the 'K-Pop Representative Runner' It was also the only K-pop group to be listed on Forbes' list of 『30 Influential People Under 30 in Asia』 in May last year.
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Last year, Ive released a mini album 'VE SWITCH', solidifying its presence as a non-fungible '4th generation representative group'. 'Iv Switch' is an album that contains Iv's distinct team colors, which not only ranked at the top of major domestic and foreign music charts, but also achieved '4 consecutive initial million sellers'. In particular, the title song 'HEYA' received public acclaim for reconstructing the classic story 'Tiger Who Loved the Sun' to fully capture the charm of 'K-pop Group', and was also selected as the "2024 Best K-pop Album 25" by a Billboard official in the United States.
Although I.V. enjoyed global popularity with only domestic albums, he did not stop challenging himself. After his debut, Ive released his first English single 'All Night' and collaboration with David Guetta's English single 'Supernova Love' and released his Japanese mini-album 'ALIVE' to take a global leap forward. 'All Night' and 'Supernova Love' entered Billboard 'World Digital Song Sales' and 'Hot Dance/Electronic Songs' charts, respectively, while 'Alive' hit a number of local charts, including the Oricon Daily Chart, Billboard Japan's Japan Tower Records Annual Chart, proving IVE's infinite possibilities.
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2024 was a significant year for Eve and Dive (official fan club name). This is because Ive completed his first world tour since his debut 'IVE THE FIRST WORLD TOUR'VE THE 1ST WORLD TOUR'SHOW WHAT I HAVE' During the 11-month long journey from October 2023, Ive performed 37 times in 28 cities in 19 countries and met more than 420,000 fans, and two years after his debut, he was honored to enter the KSPO DOME' and Japan 'Tokyo Dome' which are called the 'Singers' Dream Stage'. Abe, who was recognized for his global activities through the world tour, also won the 'Favorite Global Women's Performer' award at the"2024 Mama Awards" and the"Global K-Pop Artist' award at the"Golden Disc" award.
Abe, who has built up stage experience and skills around the world, proved this through large festivals. In August last year, Ive appeared at a large-scale American music festival 'Lollapalooza Chicago' and performed an impeccable live performance, and she performed brilliantly as a girl group representing K-pop by American music magazine Rolling Stone and local media outlet Chicago Sun TIMES"Ive rocked the stage with a live arrangement."have received rave reviews of " In addition, Ive's stage video spread to various social media, and through this, Ive proudly won the title of 'skilled artist'.
They also attracted local fans and audiences with their outstanding skills and stage manners at Japan's largest music festival 'SUMMER SONIC 2024' and established themselves as a 'performance powerhouse' in name and reality. In July, Ibda will also appear in 'Lollapalooza Paris'. With the only K-pop girl group invited to 'Lollapalooza' for the second consecutive year, expectations are high for IVE's stage, which will shake the world again.
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Ive has not neglected his individual activities while traveling around the world with world tours and various events. Leader Ahn Yu-jin showed off her sense of entertainment by appearing regularly on TVing's original 『Crime Scene Returns" and tvN's entertainment 『Jirak's Jumping』, as well as singing the webtoon"The Great" OST"Dreaming" and demonstrated her appearance as a"hexagonal idol" by appearing as an MC for four consecutive 『SBS Music Competition』.
Autumn revealed a wide range of musical capabilities by posting various cover videos and performance videos through IVE's official YouTube channel, and Ray exuded his outstanding charm through his own YouTube content 'Follow me'. Jang Won-young, who created the craze for 'Lucky Vicky' in 2024, served as the MC of 'AAA' for four consecutive years and the MC of the 'KBS Song Festival' for three consecutive years, as well as various activities as a muse and ambassador for various fashion and beauty brands.
Liz, who demonstrated her high-quality vocal skills through MBC 'The Masked Singer', also presented her first OST since her debut with the drama 'Love on a Single Tree Bridge'Summer'. Lastly, the youngest Lee Seo has been the first MC of SBS 'Inkigayo' and has been successfully leading the program so far. In addition, Ive appeared separately on various TV programs, from web entertainment shows such as 'Pingyego', 'Hallmyeongsu', and 'Workdol', SBS'Running Man', and ENA'City Z', and impressed the public with the charm of each of the six members.
▶'2025 IVE'… Open with a 'reveal heart'
IVE, who has grown in 2024 between domestic and overseas, group activities and individual activities, will pre-release the title song of the new report 'Ive Empathy' on the 13th, drawing another new growth narrative. Ive, who has been talking about 'myself' through his previous works, is expected to provide warm comfort and empathy like the song and album name 'Ive Empathy' through 'Rebel Heart'.
IVE has built trust in popularity and musicality early on through numerous mega-hit songs such as 'LOVE DIVE', 'Kitsch', 'I AM', and 'After LIKE'. Listeners from all over the world are paying attention to the new music that will be presented by those who returned with the expanded group identity.
Meanwhile, IVE will pre-release the new title song 『REBEL HEART" on various online music sites at 6 p.m. on the 13th before the release of the third EP"IVE EMPATHY" on the 3rd of next month. Shortly before the pre-release, IVE will hold a comeback live on its official YouTube channel at 5 p.m. (KST) and communicate with fans.
star77@sportschosun.com
