IVE Unveils Behind-the-Scenes of 'Rebel Heart' MV

Jan 19, 2025

IVE Unveils Behind-the-Scenes of 'Rebel Heart' MV



The behind-the-scenes of the music video for "REBEL HEART" was released, which is a six-woman group consisting of An Yu-jin, Autumn, Ray, Jang Won-young, Liz, and Lee Seo.

On the 18th, IVE released a behind-the-scenes video of the music video for the pre-released song 'REVEL HEART' on its third EP album 'VE EMPATHY' on its official SNS channel.

On the first day of filming the music video, the main character was Liz. During the shoot in a cozy room, Liz couldn't take her eyes off the guinea pigs and lizards. Liz said "I was wondering what if I bite, but I don't think I'll bite unless I do something wrong." and began to stroke and finished the shoot smoothly. In the following evening, all the members gathered to take a full group shot against the backdrop of a snowy night with white feathers, showing off their colorful visuals.




On the 2nd day, the shooting was conducted in the order of autumn, ray, and full body. First, autumn appeared as a message in a lung swimming pool. Autumn, which appeared in a unique style, finished filming with relentless graffiti and facial expressions. Ray, who filmed on the Japanese streets and on the subway, recalled "It's actually the subway I rode when I was a student." While focusing on filming, he showed a wild charm to go eat something delicious afterwards, causing a smile.

During the evening shooting, the whole group gathered for the amusement park scene. Ahn Yu-jin and Jang Won-young were excited about the ride, while Liz and Lee Seo looked nervous. Abe created the perfect scene by exchanging feedback and checking with the staff. In particular, the fireworks scene added warmth with the atmosphere of a high school girl who seemed to be on a school trip.

IVE Unveils Behind-the-Scenes of 'Rebel Heart' MV
Lee Seo announced the start of the last day of filming the music video. Lee Seo, who filmed the bicycle riding scene, performed her emotional acting perfectly, from anger to tears. In the evening, the filming of Ahn Yu-jin and Jang Won-young began, and Ahn Yu-jin finished the filming with a charismatic appearance. Jang Won-young transformed into a pure-white bride and showed 'Wonderful Thinking', saying, "It's cold weather, but I look forward to warmth in the background of a burning playground." Jang Won-young immediately absorbed the director's direction and reflected it in the acting, completing the filming perfectly.




As such, the music video of 'Rebel Heart', which contains various aspects of Eve, drew a hot response immediately after its release. The music video has ranked No. 1 in popularity on YouTube in Korea for three consecutive days since the 14th, the day after its release, and has been receiving heated responses since it has been ranked. In addition, the YouTube music video Trending Worldwide also ranked second after its release, ranking in YouTube's soaring popularity videos in 13 countries/regions around the world and popular music in 20 countries/regions.

Meanwhile, on the 19th, Ive released the pre-released title song 'Rebel Heart' on SBS 'Inkigayo' and will officially release 'Ive Empathy' on the 3rd of next month.

고재완 기자 star77@sportschosun.com
IVE Unveils Behind-the-Scenes of 'Rebel Heart' MV
IVE Unveils Behind-the-Scenes of 'Rebel Heart' MV


star77@sportschosun.com