Lysenne Breaks Through CES 2025...Billboard Praise → Agreement with Samsung Electronics draws global attention
Jan 11, 2025
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At the CES 2025 held in Las Vegas from the 7th to the 10th (local time), Lysenne appeared as Samsung TV THE SERO (The Vertical) contents prepared by Samsung Electronics, drawing attention from global visitors.
Lysenne proudly sits in a section of Samsung Electronics' booth. Photos of each member are not only displayed, but also exposed through videos through TV screens. Along with Samsung Electronics' Lysenne image, it is promoting "We will present a magical experience" and "Gateway" where you can meet all the contents of your favorite K-pop artists".
Samsung Electronics introduced its first K-POP content service with global fandom platform startup Vibezone through 'CES 2024' held in 2024 amid its plan to provide new experiences to the global MZ generation.
While introducing K-POP content services again this year, Lysenne signed an official agreement with Samsung Electronics through Vibe Zone and was introduced at this 'CES 2025'. As they were introduced as representatives of K-POP at the world's top three IT exhibitions, they are realizing their changed global status.
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Lysenne has recently been well received by various global media. The mini first album 'SCENEDROME'(Sindrom) is selected as the best K-pop album of 2024 selected by Billboard in the United States, while the title song 'LOVE ATTACK' is expected to be active in 2025 as it has received favorable reviews from domestic and foreign media, from the British music magazine NME to the British Dazed (DAZED) and the Korean pop music webzineism (IZM).
rightlight@sportschosun.com
