NewJeans Rebrands as 'NJZ' Amid Legal Battle with Ador
Feb 07, 2025
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Newzins announced on the 7th that the new group name of Minji, Hani, Daniel, Harin, and Hyein is "NJZ" on the official account of the U.S. fashion magazine Complex. Please look forward to our amazing journey with ENJAG in 2025," he added.
The account 'Jinspofree', which was created separately from Adore earlier, was also changed to 'njzOfficial'. In addition, NZ also released the official photo of the Hong Kong line-up of ComplexCon in March. The released photo drew attention as it showed the members' transformation from the dreamy Y2K style shown at Audor to a different color.
As Min Hee-jin, former CEO of A-Door, participated as a special director in the hanbok pictorial released earlier, New Jeans is drawing attention to whether Min's sense of beauty may have played a role in the transformation.
In November last year, Newzins announced the termination of its exclusive contract with Adore. In response, Adore filed a lawsuit to confirm the validity of the exclusive contract and applied for a prohibited provisional injunction, such as preserving the status of an agency and signing an advertising contract. However, Newzins conspired with the new name of the activity, saying it could never return to Adore, and countered that it would start legal action by appointing Sejong, a law firm, as its legal representative.
silk781220@sportschosun.com
