IVE's younger brother group Kiki's surprise debut...The Birth of GenZ Filled Unique Group

Feb 11, 2025

IVE's younger brother group was born.

Starship Entertainment unexpectedly announced its debut on the 10th by opening official SNS accounts such as KiiiKiii's Instagram, X (formerly Twitter), and TikTok. KiiiKiii is a rookie group launched by Starship for the first time in four years since IVE in 2021.

Starship announced the birth of a unique group 'Zhenzi beauty' with promotions varying from the start of KiiiKiii (Kiki). By releasing different contents on Instagram, X (formerly Twitter), and TikTok, they captivated their minds by developing organic storytelling for each channel.

Instagram is full of sensory photos and videos related to the word 'KiiiKiii'. From a ring shaped like 'KiiiKiii', shoes designed with a sole 'KiiiKiii', and a book written 'KiiiKiii' appeared, exuding GenZ sensibility.

In the last video released, the hammer knocked on the computer keyboard, and the sound of laughter continued constantly. At the end of the video, the phrase 'COMING SOON' was engraved to announce the imminent debut, raising expectations. The laughter-filled video was repeatedly posted on the X and TikTok channels, leaving a deep afterimage to the team name KiiiKiii (Kiki).

X presented an unprecedented profile picture. Starship has completed a profile picture that implies five members by utilizing the features of the profile and header in X.

On TikTok, various videos released on Instagram gathered to create an archive. Videos that appeared to emphasize 'KiiiKiii' in everyday life, such as engraving 'KiiiKiii' on Mohican hair, flying a balloon shaped like 'KiiiKiii', and carving pencils with the letters 'KiiiKiii', caught the eye.

Details such as the team's form, number of members, and debut date on KiiiKiii (Kiki) are still under wraps, but they are attracting the attention of K-pop fans and the public in that they are the first group to launch in four years since the idol star Starship 'MZ Wannabe Icon'.

Starship has established itself as a constructive label by producing a large number of talented and star-studded artists under the mission of presenting a new direction to the pop culture world and discovering and fostering talented popular artists. Currently, K.Will, MONSTA X, WJSN, CRAVITY, and IVE are affiliated, and Starship has also produced the second-generation K-pop representative girl group SISTAR.

Starship will showcase a new line of K-pop sentiment based on sensual and original music and unique visual creativity optimized for the multi-platform era. Please look forward to and pay attention to KiiiiKiii (Kiki), who is just starting his journey."

Meanwhile, KiiiKiii (Kiki) will release a variety of content containing team colors and emotions through its official SNS channel opened on the 10th.

star77@sportschosun.com