Luck is always on my side...I.V. Attitude MV teaser release. WON YOUNG participates in writing lyrics
Feb 02, 2025
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On the 1st, Starship Entertainment, the agency, released a teaser for the music video of the double title song 'attitude' of IVE's third mini-album 'IVE EMPATHY' on its official SNS channel.
The released video is 'Would you like to be part of a society without love? (Are you sure to be a member of the Loveless Society?)' began with a scene in which someone checked 'Yes' without hesitation on the submission.
Since then, Ive entered a love-free society. The members maintained a unique 'attitude' in those who acted mechanically, such as moving and dropping eggs with chopsticks between people carrying eggs with a spoon in their mouth, or looking forward alone when everyone was showing their backs. In particular, in the scene of making a half heart by hand in a society without love, Eve's boldness 'attitude' reached its peak, which was undaunted by the surrounding situation.
The sound source released together also caught the ear. As the song was sampled from American singer-songwriter Susan Vega's "Tom's Diner", the familiar melody was highly addictive, and lyrics such as "What are you going to do when you're struggling / Luck is always on my side" and "I'm that attitude" fascinated listeners, revealing I've's imposing charm stemming from his "self-confidence".
IVE will release 'IVE Empathy' at 6 p.m. on the 3rd and start a full-fledged comeback.
The double title song 'attitude' is a song about the subjective attitude of accepting situations that cannot be changed pleasantly through my 'attitude' that can only be changed in an unchangeable situation. It contains the color of IVE's team, which has consistently talked about "subjective confidence", and Seo Ji-eum, who built IVE's narcissistic world view, and Jang Won-young, a member, participated in the lyrics to melt IVE's thinking more clearly.
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