Starship Beauty... What's going on...IVE's younger brother, Kiki, reacts to the music video
Feb 18, 2025
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Starship posted a music video of Kiki's first debut title song 'I Do Me' on its official YouTube channel on the 16th. Starship made a huge impact by boldly omitting Kiki's introductory teasing and launching an unprecedented promotion to release the music video first.
Without disclosing any information other than the team name, the pre-released music video of 'I Do Me' created a buzz. The music video, which combines mysterious concepts, addictive music, and the members' elegant performances, maximized expectations for Kiki immediately after its release, ranked No. 1 in the popularity of YouTube in 12 hours, and recorded 2.19 million views as of 10 a.m. on the 18th, marking the strong start of Kiki.
The music video for `I Do Me' was filmed in New Zealand and sensibly captures the individuality of the members in the vast nature. The video, which begins by illuminating the vast land where a flock of sheep runs, boasts a mise-en-scène like an art movie. In addition to the overwhelming natural background and original production of the five members' attractive personalities, Kiki's sensuous and differentiated colors are clearly revealed.
The pre-released song 'I Do Mi' is a pop dance song that maximizes Kiki's imposing charm, and expresses a subjective girl's mind to believe in her intuition and live with confidence. The song, which has a dreamy synthesizer sound from the intro, is led by a heavy disco drum. The harmony of emotional vocal melody harmony and groovy rhythm resonates with the ears and mind at the same time.
Kiki, who has made the music industry nervous with unprecedented promotions and original concepts, is expected to establish itself as a group that will create a new trend of K-pop, not just a rookie group.
Another original move by Kiki can be found on the official website, which opened in a surprise move on the 17th following the release of the music video. The members' profiles and activity names were first revealed on this website, and the team is introduced in a unique way that is differentiated from existing idol groups. In particular, the homepage design with the concept of 'Jam Factory' expressed the Kiki in a creative way that was not seen in existing K-pop, showing the group's identity.
Through innovative moves that have never been tried before and all-time-high debut promotions, we will write a new history in the K-pop scene. Attention is focusing on how those who show extraordinary performances from their first steps will resonate in the music industry.
As part of its debut promotion, Kiki released the music video of the pre-released song 'I Do Me' on the 16th and opened its official website on the 17th. They will pre-release the song 'I Do Me' on the 24th, officially debut on March 24, and news of related promotions will be released sequentially on their official SNS.
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