K-League and Sanrio Characters Business Agreement → Various collaborations will be introduced
Jun 28, 2024
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The Korea Professional Football Federation announced on the 28th that it will conduct various collaboration activities, including launching a limited-edition collaboration product between popular Sanrio characters and K-League clubs in partnership with global character company Sanrio Korea.
Sanrio Characters is a brand with various line-up characters such as Hello Kitty, My Melody, Kuromi, Sinamorol, Pompompourin, Pochako, and Hangyodong, and is gaining huge popularity from various generations, including MZ generations, Jalpa generations, and Kidults.
Early next month, the federation will unveil a collaborative artwork with Sanrio Characters, and will unveil a variety of products, including stuffed dolls, mufflers and keychains, including the collaborative uniforms of Team K League, which will face Tottenham in the Coupang Play Series.
In addition, the federation said it intends to promote character marketing in earnest by announcing pop-up store schedules and future collaboration plans for the K League and Sanrio Characters.
This article was translated by Naver AI translator.
