Is Incheon United at the Music Festival 'Rapbeat 2024'?
Jul 08, 2024
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Incheon signed a business agreement ceremony with CultureTink Co., Ltd. in a home game against Gimcheon Sangmu in the 21st round of 'Hana Bank K League 1 2024' held at Incheon Football Stadium on the 5th. It was announced on the 8th that it will conduct joint marketing for the music festival 'RAPBEAT 2024' to be held in Songdo, Incheon, in September.
At the agreement ceremony held at half-time on the day of the home game against Gimcheon, Incheon CEO Jeon Hae-soo and CultureTink CEO Kim Jin-kyum attended. Through this business agreement, the two sides agreed to conduct joint marketing of the Music Festival 'RAPBEAT 2024(RAPBEAT 2024)' to be held at Songdo Moonlight Festival Park in Yeonsu-gu, Incheon on September 21 and 22.
LabBeat, which celebrated its 10th anniversary this year, has also increased accessibility for foreign audiences as it is adjacent to Incheon Airport. It heralded its leap as a multi-genre music festival with artists from various genres such as hip-hop, R&B, indie, and rock, and made headlines by unveiling a lineup of Park Jae-beom, Changmo, Nell, Uhm Jung-hwa, and Kiss of Life, including foreign artist Nas who visits Korea for the first time in about 11 years.
CultureTink will provide Incheon with the right to operate the club's promotional booth on the day of the festival, support half-time performances in the club's home games, and support the club's promotion through official social media, including support for tickets for 'Rabbit 2024'. Incheon plans to support culture ink with tickets for the club's home game, provide the right to operate promotional booths on the day of the home game, and fire support through electronic boards and official social media promotions on the day of the home game. In addition, both sides are also preparing limited-edition collaborator MD products.
Kim Jin-kyum, CEO of Cultureink, said "It is very meaningful that it can remain the first partnership precedent between sports and culture and arts. Through this business agreement, we hope that good synergy will come out through various collaborations with Incheon United, a professional soccer team representing the K League, and it is expected that it will lead to a long-term partnership," he said. In response, club CEO Jeon Moon-soo responded, "'We will work with each other so that Incheon citizens and fans can enjoy local festivals and have special experiences through Rapbit 2024 and Incheon home games.'"
dhhan@sportschosun.com
