Jeju Supporting Professional Sports Association 'Start of New Experience'Smart Gate Operation
Jul 09, 2024
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The Ministry of Culture, Sports and Tourism, along with the Korea Professional Sports Association, has promoted a data-based intelligent stadium construction project since 2018. Through the 2021 contest, Jeju was selected as the target of support along with the Kiwoom Heroes (professional baseball) and spurred the creation of an 'intelligent (smart) stadium' at the Jeju World Cup Stadium. Intelligent stadiums are facilities that provide various information. The purpose is to increase the convenience of audience use by providing customized services and events based on data using giant data and information technology.
For the first time in the K-League in 2021, Jeju introduced an in-house soccer immersion content based on a website (online platform) that utilizes Wi-Fi at its home stadium (Smart-Stadium, #InMyHand) and upgraded it in four areas (membership system-real-time highlight-player card collection-real-time chat) in 2022 to maximize the purpose of establishing an intelligent stadium.
In 2023, it renewed its official website with a focus on visuals, fun, and convenience, and even newly opened mobile applications, providing a new solution of 'Fan Engagement' that communicates and communicates with fans. In particular, maximizing convenience led to high satisfaction. It has made it possible to book, issue tickets, enter, give gifts, and cancel tickets for all games through the website without going through a separate ticket seller. Various club events such as group viewing and fan signing events can be applied directly on the website. This is valuable marketing data that can confirm individual fan tendencies and loyalty, and clubs can actively utilize it to take advantage of customized events and CRM marketing for fans.
This year's new 'Smart Gate' is the product of that concern. 'Smart Gate' has been in operation since the home game against Ulsan HD on June 23 (Sun). You can feel a new experience from your position. Accurate and fast entry is possible using the ticket QR. In addition, you can enjoy various benefits in the future depending on your usage performance. Through a fast and accurate check system (admission to a separate window for the mobile disadvantaged and groups with more than 30 people, use a window exclusively for re-entry, etc.), it can be used as a variety of marketing materials through the collected big data as well as the convenience of visitors.
In addition, a separate LED signage was installed at the entrance of 'Smart Gate' so that spectators who visited the stadium could experience a convenient and different viewing. The LED gate will provide key information such as jersey number, name, and position, as well as various player photos in real time on the day of the home game. It can also be used not only for promoting sponsors but also for various naming marketing. In a home game against FC Seoul on July 6 (Sun), 2024 FILA ESG DAY event was held with the club's official equipment sponsor 'FILA', which further maximized the significance of holding the event by exposing the 'FILA' logo to the LED gate.
A Jeju official said, `We are not just good at soccer, but continue to strive to provide quality fan services and lead the new spectrum. Through the introduction of 'Smart Gate', we wanted to convey the beginning of a new experience to our fans and maximize convenience and promotional synergy. In the future, we will continue to present various contents that can only be enjoyed through Jeju's own platform ('intelligent (smart) stadium') and provide the best satisfaction to fans.
yoonjinman@sportschosun.com
