The opening of the Korea House! Beyond sports, we're spreading K-culture
Jul 26, 2024
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The Korea House, which will promote Korea at the 2024 Paris Olympics, officially opened on the 25th. The Korea Sports Council and the Ministry of Culture, Sports and Tourism held an opening ceremony for the Korea House on the same day. The opening ceremony was attended by 190 domestic and foreign guests, including Jang Mi-ran, 2nd Vice Minister of Culture, Sports and Tourism, Lee Ki-heung, Korean Sports Council President, Choi Jae-chul, International Olympic Committee (IOC) members Kim Jae-yeol and Yoo Seung-min, Korean athletes' head Jung Kang-sun, and Lee Hyuk-ryul, Korea House head.
South Korea has run the Korea House since the 2004 Athens Olympics. It was not only operated at the Tokyo Olympics, which was held without spectators amid the COVID-19 pandemic. It is the first time in six years that the Korea House has opened this tournament.
Above all, it boasts the largest scale ever. Fifteen public-private periods worked together to decorate the international conference hall right next to Anvalide in central Paris as a complex cultural space. The concept of 'Play the K' is to make use of the dynamic. It means to enjoy and experience our diverse cultures.
In fact, Korea House has mainly focused on media activities such as press conferences of Korean medalists.However, in the meantime, the national character of the Republic of Korea has risen. In particular, K-culture centered on K-pop hit the world. Through this Paris Olympics, he expressed his will to spread the culture of the Republic of Korea around the world.
Generous investment was made for this. The budget for the Paris Olympics is about 12.1 billion won. Some even saw it with colored glasses, saying it nearly doubled the budget spent during the last Tokyo, Rio and London competitions. However, in the case of the Tokyo Games, the budget was inevitably reduced because it was a match without spectators. Rio is already eight years ago, and the London Games are 12 years ago. In the meantime, it is an out-of-the-box criticism that does not take into account exchange rates and inflation at all. Rather, it is expected that Korea House, which is the center of Paris and in the middle of diplomacy, will be able to gain momentum to spread K culture more.
During the competition, the Korea House will feature group cheering events, performances by the National Ballet, hanbok fashion shows, and youth dance performances. In addition, various food and entertainment booths will be prepared by CJ Group's flagship brand Bibigo, the sponsor of the Korea House title, as well as Cas, Paris Baguette, the Korea Tourism Organization, and the Korea Creative Content Agency.
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