Sports Toto develops online and offline promotions in connection with K-League

Jul 11, 2024

Sports Toto develops online and offline promotions in connection with K-League
photo courtesy of Sports Toto Korea
Sports Toto develops online and offline promotions in connection with K-League
Sports Toto Korea, a trustee of Sports Toto, a sports promotion voting ticket issued by the Korea Sports Promotion Foundation, is actively carrying out on-site and online promotions in connection with domestic professional soccer (K League) this year. On-line, the K-League joint partnership promotion 'Dynamic Weekend with K-League' event will be held, and the on-site promotion 'My Cheering with Sports Toto' will visit the stadium area where the K-League will be held and provide participants with various products such as goods for each club.

Developed through the official Internet release site Betman'Dynamic Weekend with K-League', new members (1500 people) who have completed the registration process will be given 5,000 won in bet money on weekends (1500 people) during the third round of the K-League from 13th to October 6th, and from October 19th to November 24th, when the final round begins. In addition, in events linked to Sports Toto's 'Proto Recording Equation', a prototype recording type targeting the K-League is purchased or bet money is paid to the correct members. Every week, a lottery will be given 50,000 won in bet money to 10 hitters, and 5,000 won to buyers (200 people).

Customers who participated in the event can use the paid bet money to purchase actual sports promotion voting tickets (Sports Toto) in units of 100 won (at least 100 won). However, it should be noted that bet money is not converted into deposits or cash, and unused bet money will be extinguished within one week after accumulating bet money.

Sports Toto also carries out various promotions offline. In 2024 alone, a total of 20 on-site events (professional soccer, baseball, etc.) will be held, and among them, the goal is to complete about 12 on-site events only in the stadium where the K-League is held. On the 14th, the Gimcheon Sports Complex, where the Gimcheon Sangmu-Jeonbuk Hyundai match will be held, will be held, and the on-site promotion 'My Cheering Shout with Sports Toto' will be held, and participants will be provided with a variety of products such as goods for each club. The free on-site event for Sports Toto will be held by visiting the Sports Toto promotional booth around the entrance to the stadium and signing up for membership of Sports Toto's official Internet site Betman through the QR code placed on the site, or giving away 1,000 won of voting tickets and free gifts if the subscription and follow of Sports Toto's official SNS channel are confirmed. Subsequently, users who purchase actual voting tickets can also receive free gifts. After purchasing more than 20,000 won of the event through Sports Toto stores or Batman, if the purchase details are confirmed, goods worth 30,000 won will be given to each club on a first-come, first-served basis. In addition to the free experience, the venue will also hold a pledge to eradicate illegal sports gambling, promote fund-raising and support projects through mini-shooting games and Sports Toto, and promote sound programs, which will raise awareness of the soundness and public interest of the voting rights project for many citizens.

An official from Sports Toto Korea said, `With the active cooperation of the professional soccer federation, it became the foundation for active activities online and offline. We expect a lot of interest and participation from sports fans who love domestic professional soccer.

Sports Toto develops online and offline promotions in connection with K-League


nogoon@sportschosun.com