"CF power"Shin Yubin, bye → convenience store snack → This time, chicken fairy! bhc model selection
Aug 27, 2024
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Bhc Chicken announced on the 27th that it has selected Shin Yoo-bin, a national table tennis player who played a brilliant role at the 2024 Paris Olympics, as a model ahead of the 10th anniversary of the release of the representative menu 'Buringkle'.
Shin Yu-bin came to Korea's table tennis for the first time in 12 years with a mixed doubles bronze medal at the 2024 Paris Olympics, and won a bronze medal in the women's team event, achieving her first feat in 16 years. He won a multi-medal medal for the first time in 32 years since the 1992 Barcelona Olympics legend Hyun Jung-hwa. Above all, bright smile, warm personality, and thank you. Thank youIt was loved by the public for 'Jeong', and it was hotly popular, as the camera caught her eating deliciously such as mom's rice balls, energy gel, flat peaches, and bananas to replenish her stamina, and the product was sold out with a cute 'Eating Fairy'. CF love calls for Shin Yu-bin are continuing in the food and beverage industry as well as the beauty and fashion industries. Six to seven CF contracts in the food and beverage industry have already been underway or concluded.
Following Binggrae 'Banana-flavored milk' and GS25 snack line 'Shin Yubin Snack Time', the chicken industry also did not miss the Shin Yubin special. Bhc Chicken revealed the background of the model selection, saying, `The fact that Shin Yu-bin achieved the Olympic medal after constant efforts is similar to the growth story of 'buringle', which was born with a new taste that was not in the world after repeated challenges and failures.'
In an entertainment program that appeared after the women's doubles gold medal at the Hangzhou Asian Games last year, Shin Yu-bin revealed that she enjoys eating bhc chicken 'buringkle'. bhc Chicken expects that it will select Shin Yu-bin of the 1020 generation, the main consumer base of "Purinkle", as the new face of "Purinkle", to better convey the appeal of the product to customers and arouse empathy".
Shin Yu-bin said, `My favorite chicken menu was bhc chicken 'buringkle', but I'm so happy and happy to be selected as a model this time.' `We will join the model 'buringkle', which is considered the favorite chicken of our friends, and carry out various activities to celebrate the 10th anniversary of its launch, so please pay a lot of attention to it.'
Shin Yu-bin plans to continue various activities with brand model Hwang Jung-min of bhc chicken, starting with an advertisement to celebrate the 10th anniversary of 'Purinkle'.
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