From 'Manggom' to 'Summer Tonight'Marketing jackpot' Doosan surpasses 1 million spectators for the first time in 10 teams → Prepare for an event to repay the members

Aug 08, 2024

From 'Manggom' to 'Summer Tonight'Marketing jackpot' Doosan surpasses 1 million spectators for the first time in 10 teams → Prepare for an event to repay the members
photo courtesy of Doosan Bears



Doosan Bears enjoyed a great marketing effect. This year, 10 teams succeeded in surpassing 1 million spectators for the first time.

Doosan recorded a cumulative audience of 986,913 with 15,883 people in its home game against LG at Jamsil Baseball Stadium on the 7th. As of 10 a.m. on the 8th, more than 14,000 tickets were booked, exceeding 1 million spectators.

Doosan is conducting more aggressive marketing activities this season to repay such support. In May, the club conducted an IP collaboration with the popular character 'Collapsed Bear', drawing an explosive response. On the hot weekend, an event called 'Summer Tonight' was held to run a special outdoor pocha set up by an indie band.



Doosan said "The first 1 million audience in the KBO League was possible thanks to the passion and love of 'strongest 10th hitter."Thank you." At the same time, an event was held to commemorate the 1 million audience.

From 'Manggom' to 'Summer Tonight'Marketing jackpot' Doosan surpasses 1 million spectators for the first time in 10 teams → Prepare for an event to repay the members
photo courtesy of Doosan Bears
Doosan has been leading the KBO League's box office as the first team in the KBO League. From 2009 to 2018, it achieved 1 million home spectators for the first time in professional sports history, and this season, it sold out 17 times, setting a new record for the most sold out in a season.



This year's home audience of 1 million is a page in Doosan's new box office history. Doosan prepared various events and abundant prizes at its home game on the 8th to repay the overflowing love and support of its fans.

First of all, a two-person round-trip ticket for all Eastar Jet routes will be presented to the 1 millionth ticket buyer. During the game, a tire exchange ticket worth 1 million won of Hankook Tire will be presented, Oakwood Premier Seoul accommodation ticket (1), Oakwood Premier Seoul Wine Bar 2-person pass (5), At Home The Mini Beam Projector, and At Home Mini Dryer (10 people) will be presented.



Also, Megabox 2-person movie reservation tickets, One Mount tickets, Smop tickets, Montvest with the Blending House Kombucha Variety Pack (100 people or more), Doctor G Green Mild Up Sun Plus, Doctor G Red Blemish Soothing Up Sun, Doctor G Red Blemish Clear Soothing Cream, Doctor G The Moisture Barrier.D Intens Cream (25 people or more) has also been prepared.

Players throw memorial balls in the stands both inside and outside before the game.

One Doosan Bears Cham and Iambita Immun shot will be distributed on a first-come, first-served basis at the entrance to the inside and outside of the first base. Other details can be found on Doosan Bears' official SNS.



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