'Not guilty of the transformation of the front desk of the K-League club' Jeju prepares the black Korean beef livestock product fair with all its heart
Aug 28, 2024
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The "2024 Jeju Black Korean Beef Livestock Products Fair" will be held at the Jeju World Cup Stadium Plaza from the 29th to September 1st. The "2024 Jeju Black Korean Beef Livestock Products Fair" was designed to promote the excellence of Jeju Black Beef, designated as Natural Monument No. 546, and to contribute to the revitalization of the livestock industry and the local economy by promoting consumption through large-scale discount events. The "2024 Jeju Black Korean Beef Livestock Products Fair" is organized by Seogwipo Livestock Industry Cooperative (Chairman Kim Yong-kwan) and operated by Jeju United.
Analysts say it is unusual for a professional sports club to directly serve as an event operator. Through the successful hosting of the '2024 Jeju Black Korean Beef Livestock Products Expo', Jeju plans to further accelerate the efficiency of club management and strengthen fiscal soundness based on the 'K League Financial Integration System' introduced last year, and secure a more diverse profit structure with new marketing strategies that are not limited to sports.
In particular, considering the fact that there will be a home game on September 1st, the "2024 Jeju Black Korean Beef Livestock Fair" will be linked to the home game brand day to maximize promotional synergy, while naturally creating a boom-up atmosphere by interacting with the event and home game visitors. In this process, we actively cooperated with Seogwipo City Livestock Agricultural Cooperatives and created not only simple promotions but also an opportunity to become closer to the local community.
Starting with the opening ceremony on the 29th, the '2024 Jeju Black Korean Beef Livestock Products Expo' will begin its full-fledged festival. It's a loss if you hesitate. Discount sales (up to 50% discount) are always operated at black Korean beef restaurants, and customers who use the restaurant will be given a discount coupon of 3,000 won for Jeju home games. During the event, delicious luck is also provided to sample black Korean beef for free every day (11 a.m. to 2:30 p.m.).
There are plenty of things to enjoy. Various stage and performance events will be held at all times, including Samulnori Pae Giltgi performance and Firefly Band performance (2:30 p.m. on August 29), Singer performance (6 p.m. on August 29th, singer Kim Seo-hee and Yoon Jeong on August 30th, 6 p.m. on August 31st, singer Yoon Jeong on August 31st), Instant Singing Contest (6 p.m. on August 30th, 7 p.m.) Nanta performance (6 p.m. on August 30th), Taekwondo demonstration team-Eagle Taekwondo (4:30 p.m. on August 31st), and Jeju Culture and Arts Foundation performance team (5.
A special event has also been prepared for family visitors with fathers, mothers, and children visiting together. Livestock Love 'Children's Drawing Contest' will be held from 1 p.m. to 6 p.m. on the 31st. On-site applications will be conducted and gift cards of 200,000 won for the first place, 150,000 won for the second place, and 100,000 won for the third place will be presented for each category of kindergarten/elementary school (lower grade)/elementary school (higher grade). Children's water parks, which can blow away the heat at once, will be open from 11 a.m. on the 31st and September 1st. On top of that, the Livestock Love 'Dance Club Contest' was also held from 4 p.m. on the same day (submission completed), and a festival was held for all age groups.
Prize draws and gifts are also presented every day during the event. During the event, livestock buyers will be drawn every day after 1 p.m. and 6 p.m., and a number of home appliances such as robot vacuum cleaners will be given as prizes. At halftime of the home game on the 1st of next month, black Korean beef gift sets and Korean beef jerky (2,000 people on a first-come, first-served basis) will be presented to visitors to the home game. You can enjoy a small but certain happiness 'Neungnayoung Hondi Moyeong Flea Market' will be held every day after noon during the event.
A variety of experience booth events will also be held. Various experience events such as livestock photo contest exhibition, shooting star, magic & bubble experience, plate-making, making experience center, pork cutlet making (Saturday, Sunday, etc.) will be held at all times. Jeju players also rolled up their sleeves to successfully host the event. The Jeju United player signing event will be held after 4 p.m. on the 30th and after 4 p.m. on September 1st. (Not decided on the attendance player)
The home game against Gimcheon Sangmu, which will be held at the Jeju World Cup Stadium at 6 p.m. on September 1, will mark the splendid finale of the "2024 Jeju Black Korean Beef Livestock Fair". The home game is expected to gain various tangible and intangible effects by maximizing the significance and publicity of the '2024 Jeju Black Korean Beef Livestock Products Expo'.
An official from Jeju said, `It is not just a club that is good at soccer, but we plan to lead a new paradigm in the marketing of professional sports clubs and continue to measure the plus alpha for this. The hosting of the "2024 Jeju Black Korean Beef Livestock Products Expo" was possible not only because of many concerns but also because of long-term planning and approach efforts. We will continue to deliver the beginning of a new experience, maximize promotional synergy, and provide the best satisfaction for our customers."
yoonjinman@sportschosun.com
