Official content in Spain's prestigious Barcelona, now on Naver, will open an official channel
Aug 20, 2024
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Barcelona announced on the 20th that it will release the official content of the club through Naver TV channel. From this day on, you can check the news about the men's and women's first team through the 'Home Feed' function on the official channel and Naver mobile app.
Naver is a technology, service and content platform with more than 50 million active users every day. As Korean fans' interest in sports increases, Naver Sports is diversifying its contents to meet its needs. However, time difference and language barriers are still difficult for Korean sports fans to enjoy various sports events and contents around the world. Naver is using personalization technology to bridge this gap and strengthen the connection between international sports clubs and Korean sports fans.
Barcelona's Naver Channel is the first international sports channel equipped with Papago AI automatic translation technology. The club's contents in Spanish and English will be presented in Korean.
Barcelona said of its partnership with Naver, "In addition to its creative content strategy, it again highlights the club's continued efforts to grow its fan base in the Asia-Pacific region through partnerships with key local digital content players" and expected that "this collaboration will provide a first-hand and comprehensive understanding of Barca culture and play style by providing wider news for players and clubs as well as matches.'
Houli Guiu, vice president of marketing at Barcelona, said "Asian countries are an important source of Barca brand growth. Millions of users are increasingly asking for the club's original content. For this reason, a new Barcelona channel will be strategically opened on Naver TV to reach the most passionate Korean fans in the Asia-Pacific region. We want to build a new channel to communicate directly with fans around the world, and Naver TV is the perfect platform to reach audiences in key markets in Asia-Pacific."
Joo Kun-beom, leader of Naver's sports and life service, replied, `We are very excited about the fact that Naver can introduce Barcelona's contents in Korean, and we hope this opportunity will lay the foundation for further cooperation with Barcelona, one of the best prestigious teams in La Liga.'
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