Reducing illegal sports gambling among youths' Sports Toto Korea-K League has joined handsVideo of the campaign will be broadcast through the stadium's electronic display and outdoor advertisements, etc
Aug 27, 2024
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This campaign was conducted to inform and raise awareness of the dangers of illegal sports gambling, which penetrates the daily lives of teenagers without any restrictions.
▶An Jae-joon of Pohang Steelers appears as a messenger to eradicate illegal sports gambling
In the public interest campaign video released by Sports Toto Korea on its official SNS channel on the 26th, it shows various cases of teenagers accessing illegal sports gambling sites in normal daily life, and each time, Ahn Jae-joon of the K-League appears to warn teenagers against illegal sports gambling with strong and bold messages. In conclusion, the video concludes with a message to teenagers that "'Your future is precious and your own true value blooms.'"
The campaign video, which lasts about 45 seconds, shows the reality that teenagers can easily access illegal sports gambling sites. In addition, adults' attention and guidance are needed to prevent access to illegal sports gambling, and adolescents themselves are implicitly showing a message to aim for activities that increase their future and value.
▶Using K-League stadium electronic display campaign videos, outdoor advertisements, and SNS channels
The public interest campaign linked to the K-League was designed to attract more citizens to participate in activities to eradicate illegal sports gambling. In order to utilize the popularity of the K-League, Sports Toto is conducting a campaign aimed at recognizing and raising awareness of the dangers of illegal sports gambling to soccer fans (for youth visitors to the stadium) by broadcasting a public interest campaign video on large electronic boards in each club's stadium where soccer games are held. In addition to promoting the media, Sports Toto continues to strive to eradicate illegal sports gambling among youth in various ways, such as broadcasting public service campaign videos using outdoor billboards in places with a large floating population and promoting the risk of illegal sports gambling among youth using official social media channels.
In addition, various promotions are being conducted at the sales site of Sports Toto. Sports Toto produces and distributes public interest campaign posters for attaching stores to continue to imprint the risk of illegal sports gambling on customers in the stores and steadily conduct on-site training through regional managers.
In this regard, an official from Sports Toto Korea said, `Sports Toto has been steadily conducting public interest campaign activities to eradicate illegal sports gambling among youth, and this time, we intend to help solve the problem of illegal sports gambling among youth through the campaign again,' adding, `We need the attention of adults above all else in order to keep countless youth who perceive illegal sports gambling as a game from falling into addiction.'
Meanwhile, the public interest campaign video can be found on Sports Toto's official SNS channel.
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