'Reservation for 10 million spectators over 9 million for the first time ever' Even if you're taken by ambulance...What's wrong with baseball? What's going on
Aug 29, 2024
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2024 is likely to go down in history after the inauguration of the KBO League.
On Aug. 28, the cumulative number of spectators exceeded 9 million. for the first time in history. Another record was born after surpassing the previous season's record of 8.4 million,688 early on the 18th. At this rate, mobilizing 10 million spectators is not a dream. Arithmetically, it is possible. A new history is on the horizon.
This summer, a record heat wave came. Going to the ballpark itself was a struggle. The number of spectators did not decrease despite the occurrence of a heat illness in the heat wave warning. Getting tickets is like war. Previously, it was only noisy on weekends, but now selling out on weekdays is a daily routine.
Then, why did baseball suddenly become so popular.
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It should be noted that the number of young fans is rapidly increasing. In particular, the proportion of female fans in their teens and 30s has increased very high. Young fans will be attracted to the baseball game itself, but they are also very interested in the culture derived from it.
For example, it is said that there are many percentages of people who encounter teams or players as if they are supporting existing idol groups. Supporting their performance, purchasing related goods, and gaining satisfaction.
Each club actively utilizes the video platform YouTube. It shows the players' every move, including preparation for the game and daily life. It's a factor that makes you fall for attractiveness other than baseball. This year, it will release a lot of special uniforms. It is implementing a strategy to collaborate with popular characters and release various products to make fans line up in the store. Young fans are so happy to take pictures at the ballpark wearing their favorite players and character uniforms.
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Cheerleaders' performances, such as the `Picky Picky Challenge' which has recently become a global topic, are also playing a big role in baseball's popularity. It boasts a huge impact through the video 'Shorts'. The percentage of fans visiting the ballpark to breathe with cheerleaders and cheerleaders is also huge.
awesome@sportschosun.com
