'Uncompromising craftsmanship' KPGA Tour 2024 Lexus Masters trophy revealed
Aug 30, 2024
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The championship trophy, which is being held at A1CC in Yangsan, Gyeongsangnam-do, features a special design that contains the philosophy and core values of the Lexus brand, the title sponsor.
The main concept is 'A beautiful wild flower blooming on the golf course' It was produced through collaboration with metal craftsman Shin Hye-jung, the final winner of the Lexus Creative Masters Awards 2023 hosted by Lexus Korea. The Lexus Masters trophy features a three-dimensional expression of the texture and shape of natural objects based on sophisticated metal craft techniques. In particular, 99.9% pure silver and silver were the main materials, emphasizing the dignity of the trophy with the bright and brilliant color expression of silver.
The Lexus Masters trophy is also in line with Lexus' uncompromising craftsmanship. Through the trophy, which was newly interpreted from the perspective of the craftsman, he showed his intention to sincerely showcase Lexus's colorful lifestyle and premium values to customers.
The trophy will be displayed in the lobby of the clubhouse during the tournament.
ppark@sportschosun.com
