'The era of 10 million spectators in professional baseball' surpassed 1 million for the first two consecutive years in Incheon
Sep 10, 2024
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SSG Landers achieved 1 million spectators for the first two consecutive years in a home game against the Hanwha Eagles at SSG Landers Field in Incheon on the 10th. With this record, SSG has achieved 1 million spectators for the second consecutive year, following a cumulative audience of 1,068,211 last year. In particular, this is the first record of a professional baseball team based in Incheon, and SSG has achieved 1 million spectators three times in 2012, 2018, and 2023.
In addition, it is meaningful in that it broke through in Game 64 this year, five games earlier, compared to 1 million spectators in Game 69 at home last year. One million spectators are a number that means the professional baseball team's success, and SSG has made great efforts for fans visiting Incheon SSG Landers Field this season.
First of all, as the number of young fans increased significantly across the league, SSG planned a trendy cheering culture and colorful events for the fans' satisfaction with viewing. In addition, it has launched various goods in collaboration with popular fashion brands at home and abroad, and has also prepared ticket products that can provide reasonable benefits. It also improved the viewing experience by operating a food and beverage store with a unique menu that could not be found in the ballpark.
It then increased contact with fans through star marketing such as Choo Shin-soo's 'END & AND CHO' event, Kim Kwang-hyun's 'KK Dream Up Project' and 'KK 2,000 Hoodie'. It also planned a meaningful social contribution program with clubs and players for coexistence with local communities, and tried to create an eco-friendly stadium by operating multi-use containers and transparent PET bottle collection robots in food and beverage stores.
Meanwhile, SSG plans to prepare an event to thank fans to commemorate the 1 million audience in the future.
youll@sportschosun.com
