He became the exclusive model for "Eating Fairy" singing "Shin Yu-bin, out of stock"! 'Sales jackpot'Company'Related products for life'
Sep 03, 2024
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Regarding the background of the brand's first exclusive model contract, Yohemite said, "It was very encouraging that Shin Yu-bin consumed Yohemite Energy Gel products on the Olympic stage without advertising or sponsorship."Regardless of the contract period, we have decided to provide Yohemite-related products to players for the rest of our lives."
Shin Yu-bin's management GNS signed an exclusive contract with the products that athletes selected and consumed on the big stage of the Olympics. I'm looking forward to it because it will be a real synergy in athletes' training and preparation for the competition."
The 'Yohemite Energy Gel' product was caught up in a hot topic as Shin Yu-bin was seen eating to replenish his stamina in the quarterfinals against Japanese ace Hirano Miu in the women's singles table tennis at the Paris Olympics. Although the product name was covered in black packaging, bright netizens found out the product name most of the time, and Shin Yu-bin's eating of the product was sold out a day after it was broadcasted on TV, making headlines again. After returning home, 90% of the energy gel's preparation quantity was exhausted through GS Retail's Woori Neighborhood GS app, which selected Shin Yu-bin as a model for the 「Snack Line」.
Kwon Yong-jik, a BX team official at Yohemiti, said, `It is all the more meaningful to be able to convey the message of pure aspiration, challenge, and growth for sports through Shin Yu-bin, who has grown up with public support and attention since the age of five,' and added, `With this exclusive model contract, we will present sincere plans not only for Shin but also for all sportspeople who strive for growth at this moment.'
sky4us@sportschosun.com
