K League and Sanrio Characters, this time meeting in Busan! Operation of 'FC 7-Eleven with K League X Sanrio Characters Encore Pop-up Store in Dongbu'
Sep 12, 2024
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The federation, Korea Seven, and Sanrio Korea held a pop-up store at Lotte World Mall in Jamsil, Seoul for about a month in July this year under the theme of 'K League Enjoyed with Sanrio Players at FC 7-Eleven Stadium' and sold various products such as uniforms, mufflers, and dolls and held various events.
At that time, the pop-up store achieved the highest sales ever among Lotte Department Store and Lotte Outlet single pop-up stores nationwide on the first day of its official operation, and recorded a total of 250,000 cumulative visitors.
Along with the enthusiastic response from fans, requests to open a pop-up store outside of Seoul were flooded, and thanks to this, an encore pop-up store was opened in Busan this time.
The encore pop-up store will be held at Lotte Premium Outlet's Dongbu Mountain Branch for a total of 18 days from the 12th to the 29th of this month. On the street on the first floor of the outlet, there will be a Sanrio Characters Photoism booth and photo zone where you can sell a variety of products such as uniforms, mufflers, dolls, and luggage colors that K League and Sanrio Characters collaborated on, and take photos with Sanrio Characters wearing each club's uniform.
The Square outdoor plaza outside the outlet is expected to attract fans' attention by once again featuring a 15-meter-high Hello Kitty balloon that was very popular at Jamsil Pop-up Store.
In addition, discounts and gift events are also available for customers who purchase encore pop-up stores on-site. For 7-Eleven Kakao Talk channel subscribers, the Reservable Bag, which is sold at 6,000 won for more than 70,000 won at the encore pop-up store, will be sold at a discount of 3,900 won. In addition, it plans to present K League and Sanrio Characters postcards on a first-come, first-served basis to customers who pay more than 20,000 won, accumulate L points, and pay Kakao Pay.
Through this encore pop-up store, the federation aims to raise brand awareness of the K-League and clubs nationwide and secure future potential customers such as MZ generation, female customers, and family fans.
Reporter Park Chan-joon vanbasten@sportschosun.com
vanbasten@sportschosun.com
