The reason why the Sala XSON uniform logo stands vertically and the reality of the Korean tour

Sep 04, 2024

ReutersYonhap News

Source=Tottenham, Nike

On the 2nd (Korea time), Liverpool's away match against Manchester United, with Mohamed Salah flying with 1 goal and 2 assists, on the day Liverpool won 3-0, bright soccer fans paid attention to Salah's uniform logo.

Liverpool introduced the uniform sponsor Nike's 'third uniform in the 2024-2025 season' kit for the first time, and a big change was detected in the eyes of the fans. Nike's Signature 'Swoosh' logo is inscribed twice vertically, not horizontally, which is the usual method. Supporters' questions poured out over the significant change.

Manufacturer Nike explained on social media that the dramatic logo change was a "part of a women's soccer campaign" called 'Together We Rise' In celebration of women's soccer, Nike made a drastic move to vertically change the third kit logo of English Premier League (EPL) club teams this season. In addition to Liverpool, Son Heung-min's Tottenham and Chelsea men's and women's teams were equipped with vertical logos.

APYonhap News

When Nike released its third uniform on its official channel, it introduced the `Built to celebrate women's soccer from grass roots to greatness,' and the third collection of kits for the 2024-2025 season 'Together We Rise'." The new Nike vertical logo explains that it is intended to show the rise, unity, and acceleration of women's football.

The Liverpool club issued a statement with the launch of the third uniform and the third kit, which was released as part of the 'Together We Rise' collection, was designed to celebrate the rapid development of women's soccer and global sports, and was expressed in a vertical, double swoosh on all shirts, shorts, and socks," he said. The Chelsea club also issued a statement saying `The vertical double Nike logo means the acceleration of women's football"This uniform, worn by both Chelsea's men's and women's teams, points upward to celebrate the rapid development of women's soccer. "

As Ji So-yeon has said several times in interviews, England's women's soccer development is truly remarkable. As EPL big clubs ran women's soccer clubs together, the Women's Super League (WSL) grew quantitatively and qualitatively, especially in 2021, Sky Sports bought the WSL broadcast rights, and the development accelerated further as the best players from around the world gathered at the WSL. This is evidenced by the fact that Arsenal Women's average number of spectators exceeded 10 EPL men's soccer teams last season.

Liverpool defender Andy Robertson was pleased with the meaningful third kit celebrating the development of women's football, saying, `I really like it.' "I especially like the color and detail of the shirt with the Swoosh logo up. I heard that it symbolizes the development and growth of women's soccer. We will also try to help."

It is a pity that the reality of Korean women's soccer, which is still in place at a time when even uniforms are coming out to celebrate the rapid growth of the world's women's soccer. Coach Colin Bell, who was eliminated from the group stage without a win at the Australia-New Zealand Women's World Cup last year and shouted 'High-intensity Women's Soccer' after missing his berth to the Paris Olympics, left for England, and the women's soccer head coach is still vacant. Unlike Japan, where the JFA Women's Committee, which consists of women's soccer players and women's soccer experts, decides to appoint a coach and supports training, South Korea is appointed by men's soccer-oriented soccer players who are unfamiliar with the WK League. The newly formed Power Reinforcement Committee also has no experts familiar with women's soccer except for Hwang In-sun, former coach of the women's national team under the age of 20, and Han Joon-hee, a commentator. Since there is no distinction between men's and women's soccer administration, women's soccer is always behind the scenes. This is especially true when the men's soccer world is as noisy as it is now. This year, the Korean women's soccer team has no schedule since July. There were only two consecutive away games against the Czech Republic and Portugal in February, two against the Philippines in April, and two away games against the U.S. in June.

Developed countries in women's soccer, which participated in the Paris Olympics from July to August, also set an A-match schedule for October early. Australia will have a friendly match against Germany on October 29. Japan will also play an A match at Tokyo National Stadium on October 26. We are also preparing for the October A match, but everything is still undecided. It's too slow and frustrating.

sky4us@sportschosun.com