"What happened to Suwon today?" Hundreds of people have been open running since morning → 'Snoopy chaos'

Sep 22, 2024

Fans in line before the opening. Photo =KT Wiz

Baseball fans waiting to take pictures with a large Snoopy balloon doll installed at KT Wiz Park Square in Suwon on the 22nd. Photo =KT Wiz

Collaboration with cute characters has created a huge marketing effect. There was a scene of hundreds of people waiting in line.

KT Wiz Park in Suwon on the 22nd, when KT Wiz and SSG Landers faced off on Sunday. The game began at 2 p.m., but from the early hours of the morning, hundreds of fans sat near the entrance to the ballpark and waited 'Open Run'. Some fans were on standby to enter the outfield free seats, but a significant number of fans were on standby to enter the team store, not the door.

On this day, KT held a 'Snoopy Day' event. In collaboration with the world-famous cartoon Peanuts, it launched a variety of products such as uniforms, hats, cheering tools, and accessories designed with friends' characters such as Snoopy and Charlie Brown, and released two special tickets with motifs from Snoopy to fans who purchased tickets on the day. The fan store was scheduled to open at 11:50 a.m., but some fans began lining up in front of the store at 5 a.m. As the opening time approached, the line grew longer and longer, and a great view of more than hundreds of fans surrounding the ballpark was unfolded. It was a long line to purchase Snoopy Collaboration related products.

Charlie Brown (left) and Snoopy, who threw and hit the first pitch against SSG on the 22nd. Photo =KT Wiz

Some collaboration products that received a lot of attention, such as Snoopy Authentic uniforms, fashion uniforms, and key rings, were all sold out shortly after the store opened. An official from KT explained, `We also sold it at the same time in the online store, and popular products were sold out very quickly.' All officials were surprised by the response of the fans, which was much larger than the club expected.

Fans and passers-by who were not familiar with the situation "What happened to Suwon Stadium today?"We exchanged questions with each other. In addition, the Snoopy photo zone inside and outside the stadium, which was installed at the central entrance and outfield podium by the club, was also crowded. Before the start of the game, I could see a huge crowd of fans waiting in line to take pictures in the photo zone.

Charley Brown hosted Snoopy and Sita on the first pitch of the day, and the team drew attention by wearing Snoopy special uniforms. Ko Young-pyo, Um Sang-baek and So Hyung-joon also held a surprise event for fans waiting to buy Snoopy goods. They came to the front of the pre-training store and entertained the fans who were waiting as a surprise by buying Snoopy uniforms and presenting them to fans waiting in the order of their number (1, 18, 30).

In addition, KT hosted various events during the game and provided gifts (peanuts tableware set, peanuts collaboration authentic hat, etc.) to the audience, making the event day richer.

Byun Ji-hoo, the part manager of CPLG Korea branch of Wildbrain, who is in charge of Pinnuts' domestic business, is very excited to collaborate with KT Wiz under the theme of 'Baseball', a major episode of Pinnuts. Pinnuts is a brand that values authenticity, and although it has been offered by various clubs and leagues, KT officials have sincerely approached the Pinnuts brand, such as visiting Snoopy Garden on Jeju Island in the off-season, so this collaboration was possible. Starting with this brand day, we will actively cooperate to continue various collaborations in the future" he said.

youll@sportschosun.com

"What happened to Suwon today?" Hundreds of people have been open running since morning → 'Snoopy chaos'

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