Park Jung-sam, chairman of Baeksong Holdings, sponsored by Busan's only KPGA Tour "Will fulfill his regional development calling"
Oct 12, 2024
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This is the aspiration of Park Jung-sam, chairman of Baeksong Holdings, who marks his third year of sponsorship of the KPGA (Korea Professional Golf Association) Tour.
Baeksong Holdings-Asiad CC Busan Open (total prize money of 1 billion won, winning prize money of 200 million won), which started under the name of 'Asiad Country Club Busan Masters'. The only competition held under the title of 'Busan' for both men and women is becoming a Boolean golf festival. In this competition, which has been held since the 10th, many galleries visit the stadium even on weekdays, realizing the enthusiasm of golf in Boolean-kyung.
Chairman Park said, `When I first received the offer to sponsor the title of the competition, I had a lot of worries. It is true that there was considerable opposition from those around him. "My heart was moved by the active proposal of Kim Do-young, CEO of Asiad CC. The sponsorship was decided in terms of 'If you're going to do this, let's have an iconic contest." "I feel rewarded by the way many galleries come to enjoy each competition."
In fact, men's golf popularity in Korea is lower than that of women. In response, Chairman Park said, `Our company is a developer that raises the value of real estate. We thought that men's golf would also increase its value through our sponsorship.
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Holding sporting events has a significant impact on the local economy. There are various effects such as job creation effects from preparation and operation of the competition and the placement of officials, as well as revitalizing the local economy brought by participating players, officials, and fans. Busan, as well as Gijang-gun, the host city, enjoys various direct and indirect effects during the week before and after the opening of Baeksong Holdings-Asiad CC Busan. Baeksong Holdings is also promoting the sale of apartments in Haeundae scheduled for November during this competition.
Chairman Park said, `As I have continued to do business in Busan, I wanted to create an iconic competition with Busan citizens. That's why we named it 'Busan Open'"The purpose is to promote the company and even Busan through the hosting of the competition. Through this good opportunity, I want to fulfill the calling of entrepreneurs who contribute to the development of the community," he stressed.
ppark@sportschosun.com
