EPL's prestigious Chelsea FC Opens Naver's Official Channel"Closer to Korean Fans with Special Content!"
Nov 19, 2024
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Chelsea FC said on its official channel of Naver TV that it will be a milestone to win the hearts of fans in Korea as well as those around the world. Chelsea's official channel will provide a variety of content to Korean supporters, including behind-the-scenes videos, highlights of the game, and interviews with players and staff.
Chelsea, which recognizes Korea as a major global market, will do its best to communicate with its passionate fan base through Naver's customized content and make Korean fans closer to the club than ever.
Phil Lynch, chief digital content officer of Chelsea Football Club, said "We are pleased to open the Chelsea channel on Naver TV, which is our commitment to providing exclusive club content to Korean fans. Through our partnership with Naver, a state-of-the-art platform, we have been able to provide special content to communicate more deeply with fans in Korea, which has allowed fans to get closer to clubs and players," he said.
"Naver Sports is Chelsea's new domestic digital content channel, making it the most appropriate platform. The partnership is a result of the joint efforts of the club and Naver to provide diverse and high-quality content to fans around the world," he added.
Joo Geon-beom, leader of Naver Sports, said "We are very excited to launch a strategic collaboration with Chelsea. We look forward to providing Chelsea's dynamic content to Naver users and strengthening the link between Chelsea fans and the club in Korea. The collaboration is part of Naver's efforts to enhance the sports content environment.'
Naver is a technology, service, and content platform with more than 50 million daily active users. Naver Sports, which is visited by more than 4.5 million real users every day, is considered one of Naver's major content verticals. Naver Sports provides the latest sports news, game schedules and statistics, clips (Naver's short-form content service), and long-form videos.
Through this content alliance with Chelsea, it is expected that domestic 'Blues (Chelsea Fan)' will be able to watch game highlights and behind-the-scenes contents on Naver Sports and communicate with other fans through Naver's open talk chat community and MY team.
yoonjinman@sportschosun.com
