"First Step to Become a Global Sports Tourism Center" Seoul Sports and Tourism Forum 2024
Nov 09, 2024
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The forum event was followed by an opening performance of the Seoul Jazz Festa invited performance team 'Goodfellis', which was selected as a promising festival in Seoul, followed by an opening declaration and keynote presentation. Under the theme of 「Government's Sports Tourism Policy and the Future of Global Seoul Sports Tourism」, Choi Bo-geun, head of the International Culture and Public Relations Policy Office at the Ministry of Culture, Sports and Tourism, presented the theme of"Olympics and Sports Tourism Development Possibility" by Park Jae-ho, editor-in-chief of Sports Chosun, and Han Seung-jin, professor of Eulji University, presented the theme of"The Role of Sports Tourism for Regional Revitalization" in order.
In the afternoon, experts from each field of sports and tourism sessions participated to share their experiences and knowledge. In the sports session, △Seoul University Campus Sports Tourism Road (Jonghyun Lee, Secretary-General of the Korea University Sports Council) and △ Seoul Sports Tourism (Kim Sang-hoon, Director of the Sports Industry Research Office at the Korea Sports Science Institute) proposed ways to strengthen competitiveness. The tourism session was presented under the theme of △Strategic Direction and Challenges for Revitalizing Sports Tourism in Seoul (Ban Jeong-hwa, senior researcher at the Seoul Institute), △Wake up the Sleeping Giant: Korean Cheer Culture and Stadium Tour (Ryu Sung-ok, professor at Korea University).
Professor Hwang Sun-hwan (University of Seoul) will lead the discussion, while Professor Yoon In-ji (Kyunghee University), Professor Park Jae-hyun (Korea Sports University), Professor Heo Jin-moo (Yeonse University) and Director of Planning and Coordination Park Kyung-yeol (Korea Culture and Tourism Institute) will attend the discussion to discuss the practical application and future direction of sports tourism. Professor Yun In-ji (Kyunghee University) discussed the balance between professional and daily sports as a way to strengthen the competitiveness of sports tourism in Seoul △ lack of sports infrastructure △ establishment of a sports tourism ecosystem △ balance between professional and daily sports. Professor Park Jae-hyun (Korea Sports University) addressed the topic of strengthening the connection of the community of △ a new vision that combines △ university sports and tourism as the possibility of developing sports tourism in Seoul using university sports in the future. Professor Heo Jin-moo (Yeonse University) emphasized the unique cheering culture of Korean professional baseball and the value of stadium tours based on it, and provided a useful place for communication with participants, including discussions on the importance of sports tourism governance and cooperation and the need for branding to secure competitiveness.
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Kang Tae-sun, chairman of the Seoul Sports Council, said, "This forum will serve as an important opportunity to further enrich Seoul's economy and culture through the convergence of sports and tourism. In cooperation with the Seoul Metropolitan Government, we will continue to push for ways to promote sports tourism with the goal of attracting the 2036 Summer Olympics, and this forum has laid an important foundation for laying the foundation for a global sports tourism hub."
nogoon@sportschosun.com