Frane Global, Sports Business Division 'Frain Sports' Fresh Start

Nov 11, 2024

◇photo courtesy of freinsport

PR consulting group Frain Global (CEO Kim Pyeong-ki) announced on the 11th that it will change the name of its sports business division from 'Prain Sportizen' to 'Prain Sports'.

The name change establishes a more intuitive and consistent brand identity, while also focusing on various external expansion through organic collaboration between Frain Global's PR and entertainment businesses.

Frain Sports is scheduled to move from Cheongdam-dong to Namdaemun, Jung-gu, where Frain Global headquarters is located, in December. Accordingly, Frain Global expects the synergy effect to increase further due to the physical integration of related organizational workspaces.

◇photo courtesy of freinsport

Frain Global has been using 'frainspotizen' as the name of its sports business since it merged the agency division of sports marketing company Sportizen in 2021 through a stock exchange method after physical division. Currently, it provides services in three areas: FRANPR in the PR business, FRANTPC in the entertainment business, and FRAN Sports in the sports marketing business.

Frein Global is ranked 50th in the world (6th in Asia, 1st in Korea) in the 「2024 Global Top 250 PR Agency Rankings" published by PR's most prestigious Provoc Media.

ppark@sportschosun.com