On-line promotion results with Sports Toto and K-League, a total of 46,000 people were present at the site 16 times
Nov 28, 2024
|
|
The long journey of the professional soccer K League 1 in the 2024 season has come to an end. K League 1 received hot attention from domestic fans due to its fierce ranking competition throughout the season and the record for the largest number of spectators ever. The total number of K League 1 spectators in the 2024 season was 2.58,855, surpassing last season (2,447,147). The performance of each K-League club was also outstanding. Seoul, which has Lingard from Manchester United in the EPL, opened the era of 500,000 spectators for the first time in a season, and some clubs, including Ulsan, recorded the highest number of spectators in a season.
Sports Toto announced the charm of the voting rights business to sports fans through cooperation with the K League and online and offline promotions. Sports Toto's online and offline promotion, jointly conducted with the K League, was designed to publicize the health and public interest of the voting rights business to the general public at the site where professional soccer games are held and to provide opportunities for Sports Toto experience. First of all, the on-site promotion began on June 16 at Ulsan Munsu Stadium (Ulsan HD-FC Seoul), passed through K-League clubs across the country, and finished the schedule with the Ulsan Munsu Stadium (Ulsan HD-Suwon FC) event once again on November 23.'Shout of my support with Sports Toto!' On-site promotions have been held 16 times this year alone (Jeonju World Cup, Incheon Football Exclusive, Seoul World Cup Stadium, etc.) at stadiums where professional football is held.
Sports Toto has set up a booth near the main access road of the stadium for the 「Sports Toto Voting Rights Healthy Purchase Campaign」, purchased voting tickets for the event through Sports Toto stores or Batman, or provided free gifts such as Sports Toto experience and goods for each club to K League fans who participated in various events such as joining the Betman, subscribing to and following Sports Toto's official SNS channel. It also actively promoted the soundness and public interest of the voting rights business by introducing fund-raising and support projects through sports Toto while receiving signatures promising to eradicate illegal sports gambling to fans who visited the booth to promote the health and public interest of the voting rights business. In addition, by producing public interest campaign videos to eradicate illegal sports gambling among youth and airing campaign videos on large electronic boards at all stadiums where K-League games are held, many spectators who visited the stadium, especially youth fans, were deeply aware that `illegal sports gambling is a criminal act.'
About 46,000 fans participated in a total of 16 on-site promotions with Sports Toto-K League. In addition, Sports Toto's official Internet release site, BetMan, held a 'Dynamic Weekend with K-League' event from July 13 to November 24 to pay 5,000 won in bet money to all new members who signed up for BetMan, and to 200 buyers (5,000 won) and 10 hitters (50,000 won) through weekly draws for members who purchase or hit the K-League's proto-recorded products.Through the event 'Dynamic Weekend with K League', Betman attracted about 37,000 real-name customers.
An official from Sports Toto Korea said "Sports Toto successfully conducted online and offline promotions jointly with the K League this year, making great achievements in promoting the health and public interest of the voting rights business to the public and raising awareness of illegal sports gambling." Currently, online events are being held for winter professional sports (basketball, volleyball, etc.), and stadium promotions will be held soon, so we ask for your enthusiastic support and interest from many sports fans"The promotion was carried out jointly with the host organization for the first time this year, creating a lot of synergy in mutual "win-win"." In the future, Sports Toto will actively promote joint promotions with professional sports organizations (or clubs) to promote mutual sustainable development between Sports Toto and organizations, he said.
|
nogoon@sportschosun.com
