`What the hell did he change?' Tottenham deleted the rooster + soccer ball 'name' in ambitious new logo 'Uselessness'

Nov 18, 2024

What the hell did he change?' Tottenham deleted the rooster  soccer ball 'name' in ambitious new logo 'Uselessness'
Photo capture=더선



What the hell did he change?' Tottenham deleted the rooster  soccer ball 'name' in ambitious new logo 'Uselessness'
Photo capture=더선
What the hell did he change?' Tottenham deleted the rooster  soccer ball 'name' in ambitious new logo 'Uselessness'
Photo capture=더선
Tottenham ambitiously changed 'face' but was engulfed by fans' 'pinzan'.

England's 'The Sun' released a new logo with a big change on the 18th (Korea time), but fans pointed out that it was a reaction that 'It looks meaningless' The existing Tottenham logo shows a neat image of a rooster standing on a soccer ball. Below the emblem is the word 'Tottenham Hotspur'. Fans have been accustomed to the simple style since the logo was slightly scaled back in 2013.

The newly introduced logo on this day is not much different. The word 'Tottenham Hotspur' under the soccer ball has been erased. Tottenham said "We removed the curved 'Tottenham Hotspur' text under the rooster. Through this, we have expanded the scale available in various environments and made it possible to stand proud as a true icon of the club", he explained.



However, fans are showing mixed reactions. "There is a big difference", There are many fans who welcome "It's a really big change" and many who protest "It seems useless"

Founded in 1882, Tottenham first adopted the Rooster logo in 1921, more than 100 years ago. A soccer ball appeared under the rooster in 1973. He underwent several transformations, and in 2006 the word 'Tottenham Hotspur" appeared. After 18 years, this word has been removed.



What the hell did he change?' Tottenham deleted the rooster  soccer ball 'name' in ambitious new logo 'Uselessness'
AFP Yonhap News
What the hell did he change?' Tottenham deleted the rooster  soccer ball 'name' in ambitious new logo 'Uselessness'
Reuters Yonhap News
In terms of style, Tottenham's new logo is the most similar to what it used between 1973 and 1981. Tottenham worked on the new logo for nine months with Nomad, a studio specializing in sports branding. We have gathered opinions from more than 300 current and former players, key staff including coaches, and fan groups to fully understand what Tottenham means to them."

Tottenham is aiming for its first trophy in 17 years since the 2007-2008 season with its new logo. The last tournament Tottenham lifted the trophy was the League Cup.



However, the timing of the disclosure is also subtle as it is in a chaotic situation. Tottenham became a victim of an unexpected incident in the 11th round of the English Premier League (EPL) in the 2024-2025 season against Ipswich Town at Tottenham Hotspur Stadium in London on the 10th, just before the A-match break.

Ipswich, which was promoted to the EPL this season, had no win (five draws and five losses) in 10 consecutive matches. It is a club that is likely to be re-entered. However, Tottenham lost 1-2 at home, giving Ipswich their first win and first three points.

The wound was too big. Tottenham could rise to third place if they beat Ipswich. However, he remained at five wins, one draw and five losses (16 points) and fell to 10th place.



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