37.3 billion → 41 billion → 48 billion dynasties Ulsan, spectators → sales are also the highest ever...K League's Dream Self-reliance Management Signals
Dec 17, 2024
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The first part recorded 2.58,585 and the second part recorded 889,125. A total of 3,439,662 people entered 467 games. Since the introduction of the paid attendance tally in 2018, both leagues have set new records for the largest number of spectators in a single season. Compared to last year (301,509), which exceeded 3 million for the first time, the number increased by 420,000.
Ulsan HD, which has won three consecutive games for the first time since its foundation and the third time in K-League history, is solidifying its position as a leading club. It is growing into a leading club in Asia beyond Korea. 'Happiness' was in order of grades. The fans danced. Ulsan reached the top of the K-League 1 for the first time in 17 years in 2022. Last year, he won his first two consecutive games. Last year, 345,990 spectators entered 19 home games. The average attendance was 18,210.
The flowers of the 2024 season were more colorful. In 19 home games, 353,615 people were filled, and an average of 18,611 people broke the previous season's record. Considering that the population of Ulsan Metropolitan City, the hometown of Ulsan, is about 1.1 million, it means that it has emerged from the limits of non-metropolitan clubs to become a national team. Compared to the leading league in Asia, the J-League, it never drops. It is a painful reality, but the J-League came out 10 years later than the K-League, but it is already recognized as a world-class league beyond Asia.
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The increase in the club's sales (sponsor, admission fee, MD, merchandising) is also 'billion'. Ulsan recorded 37.3 billion won in sales in the 2022 season. It increased to 41 billion won in the 2023 season, up 10% from the previous season. In the 2024 season, it achieved sales of 48 billion won, up 17%. Ulsan's own sales this season are equivalent to group subsidies. It is the first step toward self-reliant management of the club. In the case of the J League, the average sales in the 2023 season was about 47.4 billion won. Among them, Ulsan's entry income increase is also noticeable. It rose from 2 billion won in the 2022 season to 4.2 billion won in the 2023 season and 5.8 billion won in the 2024 season.
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Ulsan has interacted with clubs across Asia while advancing to the Asian Champions League (ACL) a total of eight times over the past decade. Kim Kwang-guk, CEO of Ulsan, interacted with the leaders of Kawasaki Frontale and Yokohama Marinos, which he often meets on the Asian stage, as well as Vissel Kobe. If there is anything to learn or refer to administratively, it was introduced and K-Leagueed according to Korean culture. Representative Kim said, `Our secretariat always thinks about how to promote Ulsan HD and play a role as a strong supporter of the team. I will continue my efforts to repay the fans' support," he stressed.
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