E-Sports Expert Choi Young-woo Appointed as New President of SOOP
Dec 09, 2024
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Since the beginning of this year, SOOP has been promoting new branding and platform innovation with the aim of making a leap into a global platform. In March, the brand identity was newly established by changing its name to SOOP, and in October, the domestic platform name was integrated into SOOP to establish a new brand image. In November, the global platform SOOP was officially launched and global expansion began in earnest, focusing on Southeast Asian markets such as Thailand and Vietnam.
Since joining SOOP in December 2021, new president CSO Choi Young-woo has successfully led the expansion of the Southeast Asian market and has been pushing to strengthen platform competitiveness based on his experience in building global esports leagues at EA and Riot Games. CSO Choi will lead the expansion of global and esports-oriented businesses in the future and lead SOOP's global growth strategy.
CEO Seo Soo-gil will lead SOOP's long-term growth strategy by promoting global and new businesses. CEO Jeong Chan-yong plans to focus on improving the stability of the platform by taking charge of the operation of the existing business.
SOOP said it plans to further strengthen its position as a global streaming platform by creating new values in the global market and building a sustainable platform ecosystem where users and streamers can grow together through this leadership reshuffle.
This article was translated by Naver AI translator.
