I want to buy it! Can't the K-League be like this, the secret of the 3rd division uniform with a special reason?
Dec 15, 2024
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Gifu has announced its home and away uniforms for the 2025 season. The home uniform with the motif of the club emblem and self-management, the flower representing Gifu Prefecture, on the green background, which is the team's color, is also colorful, but it was the away uniform that drew attention. Japan's Soccer Critique Webb explained 'Uniforms with Oguri Cap motif'
Oguri Cap is a legend in the Japanese horse racing world. He made his debut at Kasamatsu Racecourse in Gifu Prefecture and won the Arima Memorial Race, one of Japan's eight largest races and one of the top G1 international grades. SoccerCritique Webb commented 'This year is the 40th anniversary of Oguri Cap's birth' and 'The club's greed of sticking to a made-in climate from manufacturing to sales is also included in the new uniform'
Japanese horse racing has a wider fan base than in Korea. While familiar to the general public, the popularity of mobile games has soared in recent years. Oguri Cap is also a familiar name as it is implemented as a game character.
That's why the fans like it. In the Yahoo Japan comment section where the article was posted, 'I want it to be an official away uniform rather than a limited-time collaboration', 'It looks like other supporters can buy it as well', 'I want the home uniform to be this' There is a continuous reaction from the back.
'Made in Climate' has implications for the K-League in many ways. The uniform design will be made by a brand from Gifu Prefecture, and a textile company related to Gifu Prefecture will be in charge of production. It is sold to fans through local distribution networks, and the profits are eventually returned to local residents who support local companies.
The starting point of the "sports goods culture" is soccer. Starting with mufflers and uniforms containing the team's symbolic colors, he has made various derivatives. It is of great importance not only in securing fixed fans but also in that it is a channel to increase team profits.
The K-League has also made various attempts for a long time. However, it is true that it is difficult to pick a club that is actually running a proper goods industry. It is still only in the production of basic goods such as uniforms, and the production and sales volume are insignificant. There are still few markets itself to enter the path of industrialization, and ideas are far from novel. However, goods produced around some teams with history and tradition have been very popular. If it is possible to have a business development structure that can be shared with the region, such as the FC climate case, its influence may be greater.
ppark@sportschosun.com
