Daejeon Hanwha Life Ballpark! The name of Hanwha's new stadium has been confirmed...Fan Rewards & Identity & Complex Culture Space
Jan 20, 2025
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Hanwha decided to name the new baseball stadium that will be used as its new home stadium starting in the 2025 season 'Daejeon Hanwha Life Ballpark'" he announced.
Daejeon Hanwha Life Ballpark was selected over other naming candidates after an in-depth survey on naming suitability, differentiation, and utility conducted by a group of brand experts after a fan preference survey last year.
'Daejeon' was added to repay the fans who always visited Daejeon's home stadium with generous support, and it was decided as Daejeon Hanwha Life Ball Park in terms of clearly conveying the ball's identity as a baseball stadium and meaning a complex cultural space (park).
Hanwha will sign a 25-year Naming Rights sponsorship contract with Hanwha Life Insurance and use the official name of the stadium as 'Daejeon Hanwha Life Ballpark', as well as promote the Hanwha Life brand by mixing the 'Daejeon Hanwha Life Ballpark' on the outside large signboards announcing the name of the stadium, and the signage and advertisement in the stadium with the 'Hanwha Life Ballpark'.
Hanwha Life Ballpark expects that the name of the sponsor will be used to contribute to the development of the sports industry in terms of strengthening the rights and interests of naming sponsors.
Meanwhile, the opening ceremony will be held at Hanwha Life Ballpark in Daejeon on March 6.
This article was translated by Naver AI translator.
