Doosan to completely replace uniforms and BI for the first time in 15 years! an official sponsorship agreement with Adidas

Jan 13, 2025

Doosan to completely replace uniforms and BI for the first time in 15 years! an official sponsorship agreement with Adidas
photo courtesy of Doosan Bears



Doosan to completely replace uniforms and BI for the first time in 15 years! an official sponsorship agreement with Adidas
photo courtesy of Doosan Bears
Doosan to completely replace uniforms and BI for the first time in 15 years! an official sponsorship agreement with Adidas
photo courtesy of Doosan Bears
Doosan to completely replace uniforms and BI for the first time in 15 years! an official sponsorship agreement with Adidas
photo courtesy of Doosan Bears
Doosan to completely replace uniforms and BI for the first time in 15 years! an official sponsorship agreement with Adidas
photo courtesy of Doosan Bears
Doosan Bears unveiled a new uniform.

Doosan announced its new brand identity (BI) and uniforms on the 13th and signed an official sponsorship contract with global sports company Adidas. Doosan has completely replaced BI and uniforms for the first time in 15 years since 2010.

The characteristic of the new BI is 'Pan First'. First, the emblem expressed the club, the hometown of Seoul, and the 'One Team Bears' where the 'strongest 10th hitter' were united on the infield diamond where the team play was made. The logo and symbol were also transformed into a friendly typeface to capture the club's fan-friendly orientation. The mascot 'Cheolwoongi', which is loved by fans, has also been refurbished in time for BI replacement.




Doosan has joined hands with U.S. design firm 'Rare Design' to begin BI replacement since February 2024. Rare Design has worked on multiple MLB club BIs as well as the logo for the 75th anniversary of the NBA.

Change does not end here. Doosan has joined hands with Adidas as its official sponsor 'Global Leading Sports Company' Adidas' management philosophy, which believes that sports can change the world, is in line with 'Miracle', which symbolizes Doosan Bears.

The keyword of the uniform created with Adidas is 'Improving Performance'. Both the fabric and emblem marking focused on weight reduction. Adidas tried to improve its performance by adopting sublimation transcription marking technology on functional materials. Additionally, Adidas' three-line striped (3-Stripe) was carved on the side of the uniform.




A Doosan official said "We decided that changes were needed to repay the fans' love." Preserving Bears DNA, we put our will to innovate in BI. "We will do our best to further strengthen cooperation with our new partner Adidas and develop together." he said.

Meanwhile, Doosan and Adidas held an agreement ceremony at the Adidas headquarters in Seoul on the 13th. Doosan Bears President Ko Young-seop, General Manager Kim Tae-ryong, Adidas CEO Peter Kwak, and Brian Cubs Director participated in the event






This article was translated by Naver AI translator.

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