Dunlop Sports Korea opens a one-on-one customized new product experience space, pop-up store ZGRAND PRIX
Jan 23, 2025
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On the 21st, a pop-up store 'Z-GRAND PRIX' was opened in Cheongdam-dong, Seoul, to open an opportunity to experience the launch of new products in 2025.
The pop-up store is decorated with a racing theme that combines the thrill of auto racing and the sophistication of golf, providing a differentiated experience to golf fans. In addition, Dunlop Sports Korea's innovative technology will provide the first opportunity to meet the new Srikson ZXi driver and Cleveland Golf RTZ wedge.
Dunlop Sports Korea said "The Srixon ZXi driver boasts strong ball speed and long-distance performance, and is a product that maximizes accuracy through precise design. The Cleveland Golf RTZ Wedge provides stable spin performance and sophisticated controls to ensure the best shot performance for golfers. These two new products can be experienced in person at the pop-up store site and combined with Dunlop's premium custom service to complete a personalized golf solution", he introduced.
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You can find your own specialized style through a variety of events, including personalized club service experience optimized for you, swing correction one-point lessons with professional coaches, and speed challenges in the performance zone where you can test the performance of the Srikson ZXi driver and Cleveland Golf RTZ wedge directly.
Pre-booked customers will be provided with special gifts such as rental benefits for new products and Z-STAR logo balls for a month. In addition, you can also receive additional benefits through stamp tour events.
Dunlop Sports Korea said "Private Center and Z-GRAND PRIX are places to explore new possibilities of golf beyond the field of new product experience" and "We plan to continue to introduce customer-centered innovative services"
The pop-up store will be operated at Cheongdam Private Center, Dunlop Sports Korea's first direct store.
Dunlop Sports Korea said "Private Center is a customized service space for customers to experience premium value, and provides individually optimized services by analyzing 72 types of golfers. Based on customer swing data, optimized club recommendations and custom production are conducted non-stop." This allows customers to experience golf clubs and swing solutions that are perfectly suited to them"The newly opened private center will be an opportunity to more effectively promote Dunlop's premium value and showcase professional and meticulous services to our customers."
Photo courtesy = Dunlop Sports Korea
This article was translated by Naver AI translator.
