K-Golf DNA Transplantation Satsuma Golf & Hot Spring Resort First Sold Out → Second Account Release
Jan 16, 2025
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Satsuma Resort is the largest Japanese golf resort acquired by a Korean company. It has a golf course, a resort with 70 rooms, a tennis court, a soccer field, a table tennis court, and a billiard room on 1.25 million square meters of land, which is about 195 soccer fields. It is one of the popular facilities for Korean members as it has a 100% natural open-air hot spring, which is considered one of Japan's top three hot springs.
It is a regular 18-hole championship course in accordance with international standards, and a well-managed course with a digest rating of 4.3 (out of 5) as a golf course that has attracted LPGA tournaments (such as the LPGA Regent Kyocera Ladies Open).
Located in Kagoshima, southern tip of Kyushu, Japan, the resort is south of Jeju Island, so it is a recommended place for golfers who enjoy golf even in winter. The flight time is about an hour and a half, which is suitable for golfers who feel tired of traveling to Southeast Asia.
The second membership of Satsuma Resort consists of a 'red', 'red plus' membership and an anonymous membership 'black'. All offer lifetime membership benefits. According to officials, 'Red Plus' membership, which allows registration of two registered members and up to four members to receive membership benefits, is the most popular, so more than half of all members purchased it.
Show Golf CEO Cho Sung-joon has been trying to impress customers since the acquisition of Satsuma Resort.
It has improved the inconvenience and low reliability of the slow and opaque reservation system compared to the Korean golf reservation system. By simplifying the check-in method of Japanese resorts familiar with analogies, the check-in time, which took about 20 minutes, was reduced to less than 30 seconds through QR. The system has been improved so that consumers can check the reservation status and make reservations at any time by providing a "real-time reservation service exclusively for members of Satsuma Resort". In addition, Korean executives and employees were in charge of communicating with customers who were not good at Japanese, resolving local inconveniences. As some courses were damaged during the summer season, Korean course experts were immediately dispatched to maintain the best condition.
As a result, Satsuma Resort ranked first in sales growth among golf courses in the Kyushu region in a report by the Japanese Golf Course Association in June 2024.
This article was translated by Naver AI translator.
